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Body Bar Systems Names Blue Vision Exclusive Distributor for Turkey


International Availability of Body Bar Systems Products Meets Increasing Demand

BOULDER, Colo. – September 12, 2007 - Body Bar Systems, a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, announced today that Blue Vision will be its exclusive distributor in Turkey, providing clubs and individuals with the classic Body Bar®, Body Bar Flex®, educational DVD workouts, and Body Bar storage racks.

To meet increasing international demand for Body Bar Systems’ products, successful Body Bar® distributorships have launched in Australia, Canada, Mexico, Russia, South Africa, South America, United Arab Emirates, United Kingdom, and most recently, Sweden.

“We are proud to welcome Blue Vision to our team of distribution partners,” commented Arno Niemand, founder and chairman of Body Bar Systems. “As Body Bar Systems supports an increasing number of distributors, it’s important that the qualities of the partner match that of the high-quality products and education that Body Bar Systems provides to its customers. We are confident that Blue Vision is the right choice for Turkey.”

Blue Vision combines sports, fitness and healthy living concepts by following the latest trends and bringing new products and innovations into the market for amateurs and professionals in Turkey. Blue Vision co-founder Naumman Mazıcıoğlu has been in the fitness industry for over 15 years. With his extensive knowledge and experience in the fitness world, and his passion to educate the public of all aspects in this field, the Blue Vision team aims to be the ambassador of fitness and healthy living in Turkey.

“In our capacity as consultants to various health clubs, we are forever searching for new innovative and practical solutions to assist our clients,” stated Nicola Verdi, managing partner for Blue Vision. “We are especially impressed with Body Bar Systems’ products due to their practicality and versatility. They are an excellent solution for group exercise classes where efficiency and storage space is of the essence. Additionally, they are ideal for personal training and other gym workouts. With the correct training, these products are appropriate to a variety of fitness levels and physical capabilities.”

“As we continue to extend our reach internationally, it’s imperative that we select partners who support our products with top-notch education and programming,” commented Tim Riley, managing director, Body Bar Systems. “I’m pleased that we have found that kind of valued partner in Blue Vision.”

About Body Bar Systems, Inc.
Founded in 1987, Body Bar Systems provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after twenty years - because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar Systems is committed to enhancing the fitness and well being of the world by providing quality products and education with passion, integrity, and fun. 1-800-500-2030.


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