Sorpresa! Renews Agreement With CNN En Español for Signature News Segment
Juniper Content Corporation’s (OTCBB: JNPC; “Juniper”) Sorpresa! network and CNN en Español announced today the renewal of their partnership agreement for co-production of the children’s-focused weekend news segment Qué Pasa? The segment, launched in November 2006, is hosted by CNN en Español weekend primetime news anchor Claudia Palacios and is specifically tailored for Hispanic children ages 6 to 12 years old.
In addition to relaying news and topical information, Qué Pasa? features segments based on questions posed by viewers about current events, sports, weather, health, money, entertainment, science and technology. Qué Pasa? has received enthusiastic viewer and community support. In March, for example, Qué Pasa? tapped the inquisitive minds of 5th graders at Manuel Jara Elementary in Fort Worth, Texas for news program questions.
“Together we have succeeded in reaching an untapped audience genuinely interested and curious about daily news topics,” said Leonard Firestone, Sorpresa! COO. “Our continued partnership with CNN en Español allows us to deliver unparalleled news and information programming while offering more robust digital services to the Nation’s fastest growing audience segment.”
CNN en Español’s extension of the agreement allows Sorpresa! to continue building its distribution of Qué Pasa?, as well as growing the brand recognition of the program among its online community through sorpresatv.com. Sorpresa! viewers will be able to search the program archives for topics of interest and submit user questions for community comment and potential inclusion on future program segments.
“Our partnership with Sorpresa! has allowed CNN en Español to provide a valuable public service and reach a highly-coveted segment of Hispanic viewers while delivering news content that kids crave – and help to generate,” said Christopher Crommett, Senior Vice President of CNN en Español. “Extending our relationship allows us to explore additional innovative strategies to reach the young people who traditionally don’t watch a lot of news on television.”
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