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2007 CRM Market Leader Awards Go to Microsoft Dynamics CRM


CRM Magazine recognizes Microsoft Dynamics CRM as a “Leader” in small business and midmarket categories; Microsoft Dynamics CRM customer Roland DGA earns Elite Award; Brad Wilson again named as top CRM executive.

REDMOND, Wash..— Microsoft Dynamics™ CRM has been named a leading solution in the Small Business Suite and Midmarket Suite categories as part of CRM Magazine’s 2007 CRM Market Leader Awards, announced at the destinationCRM 2007 conference in New York last month. Also recognized at the event was leading global printing-equipment supplier Roland DGA Corp., named winner of the Elite Award in the midmarket category in recognition of its Microsoft Dynamics CRM deployment, and Brad Wilson, general manager of Microsoft Dynamics CRM, who won the magazine’s Influential Leader Award for the third consecutive year.

The awards come on the heels of another stellar year for Microsoft Dynamics CRM in terms of sales. In the past quarter, Microsoft Dynamics CRM’s customer base grew to more than 11,000, with 475,000 users , with broad momentum for the product across geographic regions and industries.

“Every business, whether large or small, needs a fast, flexible and affordable way to manage and grow its relationships with current and prospective customers,” Wilson said. “In addition to our continued global momentum with large enterprises, we’re honored to be recognized again by CRM Magazine for our work with small and midsize businesses. It is the direct result of our entire team’s dedication and passion for delivering CRM solutions that work the way people and businesses work.”

In addition to Microsoft Corp. receiving the three awards, Microsoft Dynamics CRM customer Roland DGA garnered an Elite Award for best CRM implementation in the midmarket category. The Elite prize goes to the company demonstrating the best measurable results and return on investment from its customer relationship initiatives. With the help of Microsoft® Gold Certified Partner Axonom Inc., Roland DGA replaced its previous CRM systems, including Siebel and GoldMine, with a Microsoft Dynamics CRM solution designed to develop and extend its relationships with a network of printing equipment dealers across North and South America. The solution enabled the company’s success in several key areas, including the following:

Increased employee productivity and cost savings. Roland DGA eliminated more than $25,000 (U.S.) in annual maintenance fees for the site while increasing employee productivity through dramatic streamlining of key processes.

Ability to identify and act on new revenue opportunities. Enhanced visibility into customer information provided by the new system allowed sales personnel to spot new opportunities, which led directly to a $400,000 increase in maintenance revenue for the year.

Streamlined processes and increased revenue. Utilizing modules from Axonom’s Powertrak suite for high-tech manufacturers and distributors, Roland reduced the amount of time it takes to enter literature fulfillment and lead distribution through its dealer channel by 94 percent.

“As a business, we have seen tremendous, demonstrable value from Microsoft Dynamics CRM,” said Bob Castle, chief information officer at Roland DGA. “This award speaks to something beyond our own business value, however; it speaks to the value our customers and partners are getting from our CRM system. In any business, in any industry, when your customers win and your business partners win, you win.”

More information about CRM Magazine and the Market Awards can be found at


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