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Kodak Brings High-Quality, Everyday Low-Cost Printing to Wal-Mart Customers


Consumers Continue to Recognize and Validate Kodak’s Revolutionary Low-Cost Ink Value Proposition

ROCHESTER, N.Y.- Eastman Kodak Company (NYSE: EK) today announced that it has extended the consumer reach of its breakthrough home inkjet printer line while reinforcing the product’s unique value proposition by making it available at Wal-Mart, America’s leading retailer. The KODAK EASYSHARE 5100 All-in-One (AiO) Printer (U.S. MSRP $129.99), is now available for purchase at 2,600 Wal-Mart stores nationwide.

With replacement ink cartridges priced at just $14.99 MSRP for color and $9.99 MSRP for black, the KODAK EASYSHARE AiO Printer delivers crisp documents and brilliant photos, offers print, scan and copy features, and saves consumers up to 50 percent* on everything printed in the home.

“This new offering is an extension of Kodak’s longstanding commitment to making technology easy, affordable and widely accessible to consumers,” said Phil Faraci, President of Kodak’s Consumer Digital Group. “Momentum is clearly building as our unique AiO is now widely available at Wal-Mart Superstores, along with Best Buy and Office Depot in the U.S., Dixon’s, Media Markt, PC World and Currys in Europe and JB HiFi and select Kodak Express stores in Australia.”

Kodak’s revolutionary inkjet business model continues to be embraced by consumers. In fact, a recent study** conducted by Ipsos, a leading global survey-based market research company, stated that consumers rank cheaper ink cartridges and higher-quality photos as the #1 and #2 most desired features and functionalities of an inkjet printer.

“Almost 70 percent of home printer users cite lower-cost ink as a top priority,” said Faraci. “Kodak designed our entire system with this in mind, and we remain focused on addressing this significant need.”

To help reinforce its commitment to making ink affordable, Kodak is offering Wal-Mart shoppers a limited-time offer: three additional high-yield, 5-ink color cartridges (a $45 value) at no additional cost when they purchase the KODAK EASYSHARE 5100 AiO Printer (U.S. MSRP $129.99), while supplies last. Kodak’s low-cost ink cartridges offer low cost-per-page, as recently confirmed by independent testing lab, QualityLogic, and Kodak’s cost-of-printing analysis. For more information on the savings, testing and analysis, visit:

For reader information, please contact Annabelle Freeman at or 770-522-2120.

*Savings based on home printing of documents and photos using average ink cost of comparable consumer inkjet printers. Actual results may vary. For more information, visit

**Ipsos study: Data were collected through an internet-based sampling and data collection methodology using the Ipsos US Internet panel and accurately reflects the online population (18 years and older). A total of 1,183 respondents completed the online questionnaire between April 3 and April 8, 2007. For more information, visit


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