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Longhorns and Sooners Fans Support Teams through AT&T Game Day Call


Fans to Receive Wireless and Online Messaging from Head Coaches and Football Legends Before 2007 AT&T Red River Rivalry

Oklahoma and Texas fans have a new way to express their team spirit leading up to the 2007 AT&T Red River Rivalry football game on Oct. 6, in Dallas. AT&T Inc. (NYSE:T) today announced the AT&T Game Day Call, a wireless and online program that allows fans to send and receive personalized messages from UT and OU head coaches and football legends.

From now through Oct. 1, fans can create and send customized AT&T Game Day Call messages from UT head coach Mack Brown, OU head coach Bob Stoops, UT Heisman Trophy winner Earl Campbell or OU Heisman Trophy winner Billy Sims through their wireless phone or via online methods. Fans create an AT&T Game Day Call by texting “HORNS” or “SOONERS” to 8-8-3-3 or by going online at The AT&T Game Day Call can be sent immediately, forwarded to friends, or scheduled to be sent on game day. The messaging system includes video and audio clips from those football greats.

Each time fans make an AT&T Game Day Call, they are entered for a chance to win a pair of tickets to the game. Instant-win items, such as autographed merchandise from the head coaches and game day gear packs, will be included as part of the program.

AT&T is introducing the AT&T Game Day Call to rally fan support for the 102nd edition of the Oklahoma — Texas football game.

“We are excited to engage Longhorns and Sooners fans in a program that enables them to show their team spirit through wireless and online technology,” said Jose Gutierrez, President and CEO — AT&T Southwest Market. “The AT&T Red River Rivalry is one of the greatest spectacles in sports and is deserving of a fun and innovative fan program.”


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