Kodak and Lexar Announce New Extended Five-Year Agreemnet
Lexar Will Broaden Its Role as Exclusive Developer and Marketer of High-Quality Kodak-Branded Flash Memory Products
Eastman Kodak Company and Lexar Media, Inc. today announced the signing of an extended five-year agreement under which Lexar will develop and market Kodak-branded flash memory products worldwide. The agreement with Lexar, which has performance-based exclusivity, strengthens the existing relationship between the two companies and allows for expanded distribution and a broader portfolio of KODAK-branded flash memory product lines created by Lexar, a world leader in advanced digital media technologies. Financial terms of the agreement were not disclosed.
“Kodak has worked closely with Lexar since 2004 to offer our customers leading-edge solutions in flash memory,” said John Blake, General Manager, Digital Capture and Imaging Products and Vice President, Eastman Kodak Company. “We look forward to continuing the positive relationship we’ve established with Lexar, and to expanding our product line to complement the broad range of products that the digital camera user experiences on a daily basis.”
The Lexar-Kodak relationship began three years ago with the launch of a 64 MB Secure Digital card, a time when consumers were continuing to convert en masse from the use of analog to flash memory, or “digital film” products. Since then, the technology has continued to develop rapidly, and Lexar now offers flash products that provide up to 4GB of memory in KODAK Secure Digital High-Capacity (SDHC) cards. With its acquisition by Micron Technology, Inc. in 2006, Lexar now also brings access to the technology and engineering expertise of one of the largest NAND producers worldwide.
Today, the consumer market for digital photography has evolved to encompass advanced flash products that not only allow the capturing of still and video images with cameras and cell phones, but also serve a growing network of other products and services, including home printers, on-line services and in-store kiosks for printing and sharing photos, as well as new devices such as digital frames that let people display and share their digital photos and videos. Kodak currently offers a broad range of products and services to address the needs of these categories and other emerging consumer trends. Under the new Lexar-Kodak agreement, Lexar will be able to offer a full and expanding range of KODAK-branded flash memory storage products in various form factors – including SD and microSD memory cards and USB drives to complement many different products and provide the best solutions for capturing, transferring, and sharing digital and video images.
Vice President of Lexar Media Mark Adams added, “The combination of Kodak’s brand strength and product breadth with Lexar’s technology and manufacturing expertise is truly a ‘win-win’ proposition for customers. Consumers in search of affordable, high-quality memory products should look no further than the KODAK brand, and we intend to aggressively promote that fact.”
KODAK-branded cards from Lexar are currently available in leading retail and e-commerce outlets in the United States and throughout the world, including Canada, Latin America, Europe and Australia as well as at www.lexar.com/kodak. The range of KODAK-branded memory cards includes a high performance line of Secure Digital High Capacity (SDHC) and SD cards, as well as a standard line of SD and xD-Picture Cards (availability varies by region).
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