CEA Applauds Cable Industry DTV Education Effort

The National Cable and Telecommunications Association (NCTA) today announced the launch of a multi-year, $200 million campaign to educate consumers about the transition to digital television (DTV). The campaign will involve public service announcements and other educational tools to help inform consumers about the benefits of the DTV transition and how to enjoy digital television today. The following statement can be attributed to Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA)®:

“The nation’s transition to digital television, the most vital technological development of this decade, is underway and on schedule. We applaud the cable industry’s impressive new consumer education initiative. We are proud to partner with our cable friends, through the DTV Transition Coalition and CEA’s own extensive education efforts, to ensure that all Americans have the necessary information about the DTV transition. We are particularly pleased that our cable partners are starting this campaign today. We also look forward to working with our broadcast partners when they begin utilizing their valuable airwaves to inform consumers about the transition.”