Gulf Research Publishes New Oilfield Service Brand Equity Research Reports
Houston, Texas, September 7, 2007 -- Gulf Research today announced publication of the first four in a series of eight global survey research reports that measure the brand equity for oilfield service companies by industry sector.
The four industry sectors reported on are Drill Bit Suppliers; Well Logging, Testing and Perforating Suppliers; Completions Suppliers; and Production Chemical Suppliers.
“Over the past five years, Gulf Research brand equity measurements have become the industry standard for measuring marketing ROI and customer loyalty in the upstream E&P sector of the oil and gas industry,” said John B. Elmer, managing director of Gulf Research.
Brands measured include Baker Hughes, Halliburton, Schlumberger, Weatherford, M-I SWACO and other leading oilfield service companies.
Gulf Research, a joint venture of Gulf Publishing Company and Gelb Consulting Group, was organized in 2001. Gulf Research conducts global market research surveys of the oil and gas industry using its opt-in proprietary database of 100,000 industry professionals worldwide.
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- John B. Elmer
- Gelb Consulting
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