Saki Mobile Passes 1 Million User Mark

PLANO, Texas – September 6, 2007 – Today Digital Standard is pleased to announce that its popular social marketing platform Saki has surpassed more than one million users. Over 35,000 users now register per day to share and access exclusive content from their favorite brands from a multitude of devices, networks and locations.

Since announcement of its industry acclaimed service in 2006, the company has rapidly expanded its core marketing platform to enable brands and advertisers to reach consumers instantly across multiple digital landscapes – including mobile phones, PCs, the Web, Internet Appliances, popular Portals, Social Networking sites and more.

Brands and agencies use Saki to create, manage and deploy highly personalized and intuitive digital marketing campaigns that deliver a superior user experience. To date, the company has launched more than a dozen brands across a growing number of consumer channels. Saki is the only service of its kind in the marketplace and comes pre-built with the industry’s most advanced real time marketing capabilities. Saki also supports advanced social collaboration and can be fully branded to a match a company’s look and feel. With Saki consumer brands are able to instantly create engaging, real-time consumer experiences ranging from interactive immersive content to full blown dynamic digital marketing communities for the cost of a simple traditional marketing campaign.

About Saki (http://www.sakimobile.com)
Launched in early 2006, Saki is quickly redefining the communication and entertainment landscape. Designed for today’s ever-mobile consumer, Saki provides a unified set of easy-to-use services that allow consumers to access the best entertainment, information and communication services from anywhere in the world. Saki offers an entirely new approach for brand-to-consumer interaction and is the only digital marketing platform truly devoted to allowing both brands and consumers to engage in a more meaningful, social experience with one another. Saki is owned and operated by Digital Standard, Inc. For more information please visit http://www.sakimobile.com

About Digital Standard (http://www.dsimobile.com)
Digital Standard, Inc. (DSI) is a wireless platform and applications company that enables lifestyle brands and wireless operators to deploy integrated marketing solutions across multiple platforms. DSI is the force behind Saki™, a breakthrough technology that creates a new-media experience by delivering the most compelling communications, m-commerce and entertainment capabilities to consumers, anytime, anywhere. Major brands use Saki Mobile Services™ to easily create, manage and deploy exclusive content fully-equipped with a suite of subscriber management capabilities including premium pay services, mobile marketing, demographic management, hosting, billing and customer support. For more information please visit http://www.dsimobile.com

Contact Information

Aaron

Marketing/PR

Digital Standard

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