Bayer launches mobile website for cellphones and blackberries

Bayer AG has set up a new source of information for its latest corporate news. Users of mobile terminals – such as cellphones, blackberries, PDAs, palmtops and smartphones – can now call up the most important Bayer news items, press releases and the latest Bayer share prices as well as general information on the Leverkusen-based chemical and pharmaceutical group. The website is aimed at media representatives, analysts and anyone else who may be interested in the company, who regularly goes online via a mobile terminal and who wants to obtain the latest information about Bayer both quickly and conveniently. Within its industry, Bayer is the first company in Germany to offer a mobile-enabled website and to follow the trend towards a greater use of flat rates, so that cellphone users can surf the internet wherever they are, without restrictions and at a fixed rate.

The corporate website has been specially optimized for this application and can be called up in German and English. Users can access, among other things, corporate facts and figures, products, KPIs, stock information and charts as well as Bayer sports news. In addition, the investor relations and press pages carry the relevant contact details for queries.

Device recognition allows the identification of over 4,000 different mobile terminals. Depending on the device class, all web pages have been set up for the required display, so that graphics, text and navigation elements are specially tailored for the device that is in use.

“In our mobile information society the internet increasingly accompanies its users while traveling – a need which is clearly met by this special corporate website for mobiles, blackberries etc. It is possible to call up corporate news and share prices at any time, virtually anywhere. So Bayer is now providing perfect pocket-sized convenience,” says Heiner Springer, Head of Communications at Bayer AG.