Thin Is In: Motorola Razr Continues Winning Streak
Wildly-popular, iconic mobile receives honor at the Chicago Innovation Awards
SCHAUMBURG, IL - 11 October 2005 – After winning numerous awards for revolutionary design and technological advancement, Motorola,Inc, (NYSE:MOT),Chicago’s original high-tech start-up, takes a hometown prize for the innovative spirit that embodies the Motorola RAZR.
Celebrating groundbreaking achievements, the annual Chicago Innovation Awards salute regional products and services that set new standards in their respective industries. Motorola proves today that it has its hand on the pulse of the consumer market by introducing impressive and successful handsets such as the Motorola RAZR.
“Design is at the heart of Motorola’s mission and the RAZR is a perfect example of our focus,” said Jim Wicks, vice president and director of the Consumer Experience Design organization. “One of the most talked about handsets worldwide, the Motorola RAZR continues into the future with new colors and form factors including the much anticipated Motorola SLVR .”
“Chicago area companies and organizations have produced countless innovations during the past 150 years. The Chicago Innovation Awards help create awareness of today’s local innovations that are changing the world,” said Thomas Kuczmarski, president of Kuczmarski Associates. “Not only do Chicago Innovation Award winners create innovation and bring it to life on a daily basis, they inspire and educate others to do so as well.”
Instrumental in transitioning Motorola’s image from an engineering-focused company to a hip, trend-setting marketing company, the RAZR helped Motorola post an industry-leading performance- clocking in handset sales growth of 49% in the fourth quarter of 2004 and to-date selling over five million units globally.
Additional awards presented to Motorola in honor of the ground-breaking RAZR V3 include:
* CES 2005 Best of Innovations Award – Wireless Communications Category
* 2005 GSM Association Award – Highly Commended Mobile Handset
* Andrew Seybold’s Outlook for Mobility Innovation Award
* Wireless Week Excellence Award – Special Recognition Honor
* SID 2005 Display of the Year Award – Silver Award
* PC World’s 2005 World Class Award – Mobile Phone Category
* Laptop’s 2005 Mobile Innovation Award
* CNET Editor’s Choice Award – “Fashion Phone” Category
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
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