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TiVo DVR Named One of 10 Best Products in The Last Decade By Tech Gurus At CNET


WEBWIRE

10/11/2005
TiVo® DVR Chosen as Second Most Influential Tech Product in Last Decade; Editors Praise TiVo Interface And Cite Its Superiority to Competitors

The technology experts at the venerable online tech chronicler CNET have selected the TiVo® DVR as one of the 10 best technology innovations of the last decade, citing in particular the superior TiVo user interface that delivers an unprecedented user experience that makes the product so easy to use.

To celebrate 10 years of covering and reporting on every tech innovation imaginable, the tech team at CNET looked back at every product that has flowed through the doors of CNET . The resulting list, “Power of 10: The past, present and future of digital living,” called out the top 10 products of that decade. The TiVo DVR ranked as the second most stunning innovation of the decade, just behind the iPod. Other products on this best of the last decade list included Google, Napster and the iMac.

“It [TiVo] has finally moved beyond ’pausing live TV’ to an entertainment-center essential that inspired a myriad of competitors, none of which even come close to having as good an interface,” CNet editor Tom Merritt writes.

In addition to being recognized as the innovator and creator of the DVR category, TiVo has perhaps established a new benchmark in consumer electronics for customer satisfaction. Since launching in 1999, TiVo DVRs have become a household necessity for more than 3.6 million people, 93 percent of whom are satisfied with the TiVo service and 96 percent said they would recommend TiVo to a friend.

To capitalize on this enthusiastic support of users and subscribers, the company launched the TiVo Ambassador contest to mobilize this legion of fans to spread the word about the amazing power of the TiVo service to revolutionize the way Americans watch TV.

As the number one fan, the TiVo Ambassador will have the opportunity to participate in various promotional activities over a one year period. The winner will receive $25,000 and a TiVo-branded Mini Cooper, a prize package worth approximately $50,000.

Making it even easier for those vying for the TiVo Ambassador position to share the joy of the TiVo service with everyone they know, TiVo boxes are now just $49.99 after mail in rebate and service activation.

TiVo boxes are available at leading retailers nationwide including Best Buy and Circuit City . To find a retail location near you please visit www.tivo.com .

To be eligible for the TiVo Ambassador Contest, candidates must be participants in the TiVo Rewards program and have earned 25,000 points prior to the contest start date of November 27, 2005 . In addition, candidates must submit a creative video that shows they have what it takes to be the TiVo Ambassador, write a short essay extolling the personal attributes they possess that make them a good candidate, as well as provide a short testimonial from a friend recommending them for the position. All of these materials and the official entry form must be sent to TiVo, postmarked no later than December 31, 2005 . For complete Official Rules and eligibility requirements, please go to www.tivo.com/fan .

About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo’s business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, “believe,” “expect,” “may,” “will,” “intend,” “estimate,” “continue,” or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the “Factors That May Affect Future Operating Results.” More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2004, and the Quarterly Reports on Form 10Q for the period(s) ended April 30, 2004, July 31, 2004, October 31, 2004, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.



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