AT&T U-verse Named ’Best Business Strategy’ by Industry Analyst Firm
Award Recognizes Nation’s Leading Provider of IP-Based Television Service
San Antonio, Texas.-AT&T Inc. (NYSE:T) today announced that AT&T U-verse has been named “Best Business Strategy” by Stratecast, a subsidiary of Frost & Sullivan, a global growth consulting company. AT&T U-verseSM TV is the nation’s largest deployment of IP-based television (IPTV) service and is currently offered to millions of households across nine states.
AT&T U-verse services are enabled by a 100 percent Internet Protocol (IP)-based platform delivered over AT&T’s fiber-rich network, which brings optical connections deeper into residential neighborhoods. This strategy allows AT&T to deploy cutting-edge IP-based television and Internet services using only a fraction of the capital required by other providers. AT&T plans to pass approximately 8 million households by the end of this year and expects to announce plans for the Southeast region later this year.
“Stratecast believes that AT&T’s master strategy of deploying IPTV over a predominantly FTTN architecture will yield the greatest return for stockholders and maximum value for customers,” said Pete Dailey, senior research analyst, Stratecast.
“We’re pleased to be recognized with this award from Stratecast,” said Lea Ann Champion, senior executive vice president, IP Operations and Services, AT&T. “AT&T is changing the face of communications and entertainment through our deployment of U-verse services, and we feel very good about the value we’re bringing our customers and stockholders.”
The deployment of next-generation video services reflects AT&T’s strategy to become customers’ preferred communications and entertainment provider and to deliver a video solution that provides greater value, flexibility and simplicity than competitors’ offerings. AT&T U-verse TV represents a critical new service in the company’s video portfolio, which includes AT&T HomezoneSM service and satellite broadcast offerings. AT&T U-verse TV also underscores the company’s strategy to deliver integrated services to the three screens that consumers value most: the TV, the PC and the wireless phone.
Customers seeking additional information on AT&T U-verse — or to find out if it’s available in their area — can visit http://uverse.att.com. In addition, AT&T Corporate Communications recently launched a U-verse-focused blog geared to industry media and analysts: http://www.coolerthancable.com.
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