Tennis Channel.com Celebrates US Open with Tournament Prediction Game, Player Blogs, Message Boards and More
LOS ANGELES, Aug. 24, 2007 – Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to tennis and the surrounding lifestyle, has unveiled an extensive online content package to coincide with the US Open, the fourth and final of tennis’ annual Grand Slam tournaments. In conjunction with the two-week event, www.TennisChannel.com will feature a variety of enhanced user features, including Racquet Bracket, a free, interactive, online fantasy tennis challenge where participants try to predict match winners and vie for prizes.
In addition to news, scores and photo gallery updates, www.TennisChannel.com’s US Open lineup will offer blogs from current professional tennis players Mardy Fish and Victoria Azarenka, as well as the return of fan-favorite Grand Slam blogger James LaRosa. LaRosa, as the winner of Tennis Channel’s spring 2007 “Write to Roland Garros” talent search, chronicled the daily sights, sounds and atmosphere from Paris during the network’s French Open coverage in May.
“During the US Open tennis fans around the world are tuned into the sport like no other time during the year,” said Lynn Forbes, vice president, Web and new media, Tennis Channel. “TennisChannel.com will reflect all of the drama, excitement and energy that’s infused into the sport, and provide tennis fans with a 24-hour hub for them to stay on top of everything at the tournament, and in touch with other aficionados around the globe.”
In addition to blogs from players and LaRosa, www.TennisChannel.com will feature numerous columns from veteran tennis journalist Steve Flink and irreverent picks and pans from fictional in-house analyst Ace McClay. US Open message boards on www.TennisChannel.com will allow visitors to weigh in on their favorite shots, players, match breakdowns or latest tournament happenings. Viewers can access a link to the complete tournament draw and take part in a daily US Open poll as well.
Because the US Open would not be the same anywhere other than the Big Apple, host New York City will feature prominently on www.TennisChannel.com’s tournament content package, with downloadable city-themed computer wallpaper, city guides and e-cards.
About the Tennis Channel
Tennis Channel (www.tennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to both the professional sport and passionate lifestyle of tennis. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Wimbledon, Roland Garros (the French Open), the Australian Open, US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup and Fed Cup by BNP Paribas, and Hyundai Hopman Cup. Tennis Channel is carried by eight of the top 10 MSOs and has a national footprint via DIRECTV and Echostar’s DISH Network.
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