Wal-Mart launches MP3 music download tracks with EMI Music repertoire
BRISBANE, Calif. – Wal-Mart announces the launch of “DRM-free” MP3 music downloads, now available online at www.walmart.com. At only 94 cents per track and $9.22 per album, the new MP3 digital format delivers value, convenience and the ability for customers to play music on nearly any device, including iPod®, iPhone® and Zune™ portable media players. Wal-Mart is one of the first major retailers to offer MP3 digital tracks with music content from major record labels such as Universal and EMI Music.
“As we consistently strive to help our customers shop smart at Wal-Mart, our new ‘DRM-free’ MP3 digital tracks give them the ease and flexibility to play music on virtually any device at a great value,” said Kevin Swint, Wal-Mart’s senior director and divisional manager for digital media. “Also, we’re excited to launch our MP3 catalog with major record labels such as Universal and EMI Music that includes music from popular artists like The Rolling Stones, Coldplay, KT Tunstall, Amy Winehouse, Maroon 5, George Strait and Nelly.”
Wal-Mart’s new MP3 music catalog includes hundreds of thousands of songs and albums, and will be continually expanded with additional mainstream and independent music content. Also, Wal-Mart is currently offering special MP3 album pricing on hundreds of album classics such as Come Away With Me by Norah Jones, Be Here by Keith Urban and Barrio Fino en Directo by Daddy Yankee at $7.88 per album; and Slippery When Wet by Bon Jovi and Get Rich or Die Tryin’ by 50 Cent at $5.88 per album.
Wal-Mart will continue to offer its existing WMA-format music downloads. Thus, customers may select the option of MP3-format downloads at 256 kbps for $0.94/track and/or WMA-format downloads at 128 kbps for $0.88/track.
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