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Unique, New Online Magazine By and For Women in the Entertainment Industry Launches Today

Key Goal is to ‘Virtually Mentor’ Emerging Talent


LOS ANGELES.– The national alliance of Women In Film (WIF) and the General Motors Corporation (GM) announce the launch today of Traction, an innovative and unique online magazine by and for women in the entertainment industry.

“The ambition of Traction is to not only serve women who are already working within the film and television industries but to virtually mentor emerging female talent seeking to establish a career in entertainment,” said Judith James, editor-in-chief of Traction and head of the WIF/GM Alliance.

“We intend to provoke robust discussion and fresh thinking about women and the media,” continued James, a film, stage and television producer who is in a film partnership with Richard Dreyfuss at Dreyfuss/James Productions and a theater partnership with Camille Cosby. “We hope that the editorial content of Traction and the access to real information and experience will get our readers to think out loud and to erupt into dialogue with, and through, the magazine.”

Included in Traction (

* Feature Articles will provide insight on a wide variety of timely subjects affecting the entertainment industry. A regular feature, “Process,” will explore the creative steps implemented by some of Hollywood’s most successful talent in all areas of entertainment, including producers, directors, writers, actors, cinematographers, makeup artists and more.
* The Virtual Mentor, an ongoing series of articles written by experts in their field providing a “how to” for professionals, real-life experience not typically found in books. Covering a wide variety of areas, TVM will cover such topics as the ins-and-outs of shooting in foreign countries; bonding your film; securing an agent or manager; advice regarding children working in the industry; and much, much more. Readers are invited to submit their questions.
* Two Kids in the Balcony, an ongoing blog discussion by young journalists Jessica Silver-Greenberg and AJ Strasser. The duo address … well, whatever they feel like addressing … in an urbane, witty and lively format.
* Point of View shares statistical analysis courtesy of Dr. Martha Lauzen’s superb annual studies of film and television. POV also shares some of the best reviews by former Los Angeles Times feature critic Sheila Benson, as well as contemporary reviews from other critics of television, film and documentaries.
* Discussion Forum, a place for readers to share their thoughts, questions and concerns … and to get answers.
* Friends & Neighbors, a list of organizations, companies and resources of use to anyone in the entertainment industry.

General Motors is the National Presenting Sponsor of Women In Film and the WIF/GM Alliance was created to support women in the entertainment industry and to expand Women In Film chapter programs across the country.

Other key WIF/GM Alliance programs include the annual WIF/GM Acceleration Grant for Emerging Filmmakers and the WIF/GM Opening Doors/Abriendo Puertas: The Acceleration Grant for Emerging Latina Filmmakers. The grants provide recipients with a broad-based understanding of the business of filmmaking through a six-day, full-immersion mentoring program, shepherded by WIF members, which include some of the industry’s most successful female talent. To date, including the recipients of this year’s grants, 20 up-and-coming women will have benefited from WIF/GM Alliance mentoring grants

Additional programs supported by the WIF/GM Alliance include: the Film Finishing Fund, the Women’s Film Preservation Fund, The Legacy Series, a PSA program, scholarships, mentorships, college campus programs, a stunt training clinic and regional chapter events.

For more information on WIF/GM Alliance programs, visit


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