HUMMER Supports World-Famous Rubicon Trail
DETROIT - For the second consecutive year, HUMMER supports Friends of the Rubicon (FOTR), with a $5,000 donation to provide materials, food and tools for the hundreds of volunteers who work with the organization to maintain the Rubicon.
Friends of the Rubicon is an informal coalition of groups and individuals dedicated to keeping the one of the world’s most famous off-road destinations, the Rubicon Trail open and available to off-roaders.
"HUMMER has proven itself to be a significant partner in keeping the Rubicon Trail alive and well, says Del Albright, Friends of the Rubicon founder and trail boss. Albright, who has led FOTR for seven years through his affiliation with the BlueRibbon Coalition (www.sharetrails.org) said that HUMMER has supported the organization like no other manufacturer.
In 2006, HUMMER became the first and only automotive manufacturer to support Friends of the Rubicon.
“The Rubicon Trail is extremely important to HUMMER. Our owners use it for recreation, while HUMMER engineers use the trail to test the capabilities of our products,” says Martin Walsh, HUMMER General Manager. “It is our responsibility to ensure the future of off-roading remains a viable hobby for off-road enthusiasts around the globe.”
In addition to supporting FOTR, HUMMER actively promotes organizations that promote environmental education and trail restoration.
* HUMMER provides each new owner with a one-year membership to Tread Lightly!, a national nonprofit educational organization whose mission is to empower generations to enjoy the outdoors responsibly.
* Every owner who attends the HUMMER Driving Academy receives membership to the BlueRibbon Coalition, a national coalition of organizations, businesses and individuals committed to promoting responsible public land use.
* In October 2003, HUMMER provided a $100,000 endowment to Tread Lightly! to launch the HUMMER Helps program. The endowment is administered as a grant giving initiative to select outdoor enthusiast clubs who are Tread Lightly! members and have pinpointed recreational areas in need. The HUMMER Helps program was created to sustain the lands where outdoor enthusiasts enjoy off-highway activities.
* In August 2005, HUMMER donated nearly $13,000 to a Tread Lightly! rehabilitation project at the Bald Mountain off-highway vehicle (OHV) trail in the Sierra National Forest, Fresno, CA.
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