MGM Grand Site Honored With Award
CANNES LION INTERNATIONAL ADVERTISING FESTIVAL HONORS MGM GRAND WEBSITE WITH PRESTIGIOUS AWARD
LAS VEGAS – The International Advertising Festival - Cannes Lions, well known for its prestige throughout the marketing industry, recently awarded the MGM Grand website with the Bronze Cyber Lion.
Each year, The International Advertising Festival - Cannes Lions hosts the largest gathering of worldwide advertising professionals. During the festival, held in Cannes, France, companies are awarded the highly coveted Lion trophy, honoring the world’s best film, press, outdoor, radio, interactive and direct marketing advertisements. The Cyber Lion honors the best and most innovative work in digital communications. Judged by a team of prominent global advertising executives, winners are selected based on originality and creativity. This year, www.mgmgrand.com, designed in partnership with the Canadian agency Sid Lee (formerly Diesel), was awarded a Bronze Cyber Lion, along with industry leaders Nike, Smirnoff, Unilever, Shiseido, Volkswagen and BMW Group. To view a complete list of winners, go to www.canneslionslive.com/cyber.
The MGM Grand website’s unique interactive video displays the dream Las Vegas vacation. From the moment visitors enter the site, the click of a button treats them to a video exploration of the resort, highlighting the exclusive amenities available at MGM Grand. With the same ease, visitors looking to simply book their vacation or purchase tickets get immediate access to reservations, information and upcoming events.
Also recently awarded Best Corporate Communications Website at the 2007 Webby Awards, in 2006, www.mgmgrand.com received Best in Show at The Digital Marketing Awards in Canada, Best Website of the Month - August by the Favorite Website Awards and Best Website at the Las Vegas Interactive Media Awards.
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