Survey Finds Nearly One in Three Parents Thinks Kids More Likely to be President Than to Eat Their Veggies
Green Giant® Launches Educational Initiative, and Rolls Out New Kid-Friendly Products and Packaging to Make Eating Vegetables More Fun
Green Giant is offering a helping hand to parents who struggle to get their kids to eat healthy with the launch of an educational initiative for kids at mightygiants.com and new kid-friendly products and packaging featuring popular Nickelodeon characters.
“Portion size, balanced diet and regular physical activity are concepts children should become familiar with at an early age,” said Tamara Schryver, General Mills Bell Institute of Health and Nutrition. “Studies show that a whopping 96 percent of children do not eat the minimum recommended 5-9 servings of fruits and vegetables a day. The Mighty Giants program and new kid-friendly Green Giant vegetables can help kids get started on the right foot.”
An alarming number of children are falling increasingly short on vegetable consumption. According to The Green Giant Vegetable Habits Survey of parents and children ages 6-10 conducted by Kelton Research, almost one in three parents think it is more likely for their child to be elected president rather than eat the recommended 5-9 servings of fruits and vegetables a day*. Results also showed that three out of four children (73 percent) do not eat vegetables with dinner every night.
Mighty Giants in Training
Green Giant has enlisted the Jolly Green Giant and Sprout to make eating healthy and getting fit more fun for kids. The Mighty Giants educational initiative includes a kid-friendly Web site, www.mightygiants.com and a series of 15-second videos that are airing this summer on Nickelodeon.
The program consists of two parts:
* MightyGiants.com – an educational, online program for kids that teaches healthy eating and exercise through an interactive, animated game that empowers kids to make their own healthy choices. The Web site also includes a section for parents and links to other educational sites for kids.
* A television and online video campaign – Green Giant created seven, 15-second videos expressing the importance of healthy eating and physical activity. Nickelodeon was the first to run these spots this summer, and they are available online at www.mightygiants.com.
Nickelodeon’s SpongeBob SquarePants to Appear on New Green Giant Products
In stores this September, Nickelodeon characters SpongeBob SquarePants, Dora the Explorer, and Diego from Go, Diego, Go! will appear on six Green Giant packages including both new frozen bagged and newly packaged canned vegetables.
“Parents tell us they look for motivating ways to encourage their kids to eat vegetables. Teaming Nickelodeon characters with Green Giant vegetables offers parents extra tools to teach their kids healthy habits early on,” said Jon Nudi, marketing vice president, Green Giant. “With the lazy days of summer drawing to a close, back to school is a great time to help families re-establish routines, set regular meal times and ensure a healthy, balanced meal.”
Two new Green Giant frozen bagged vegetable products were designed with kids in mind. Packages featuring SpongeBob SquarePants®, Dora the Explorer® and Go, Diego,Go!TM align good nutrition with the Nickelodeon® personalities kids love. Inside, kid-favorite vegetables in a delicious butter sauce appeal to finicky palates and are low in fat with 45-60 calories per serving. Frozen bagged varieties include: green beans and butter sauce and broccoli, corn and butter sauce. Packages also include collectible stickers featuring Nickelodeon® characters that can be used to reward kids for eating their vegetables.
Several Green Giant shelf stable canned vegetables also will feature Nickelodeon characters on packaging including: cut green beans, niblets corn, Mexicorn and white corn. These canned varieties range from 20-80 calories per serving and also are low in fat.
For more information, access the electronic press kit: http://customepk.com/mightygiants.
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