Siemens to be official technology partner for Munich soccer club FC Bayern

At the start of the new soccer season in Germany, Siemens will become the official technology partner for FC Bayern Munich. “Modern, top-class sport requires top-class technology – from stadium lighting and traffic management and control systems to video walls and the safety of the spectators. Siemens and FC Bayern Munich will bring the two together. It’s a great pleasure to be working with one of the world’s foremost soccer clubs,” said Hermann Requardt, Siemens’ Chief Technology Officer. “Our long-term partnership with Siemens will make the Allianz Arena an even more exciting venue for our fans,” added Karl-Heinz Rummenigge, Chairman of the Executive Board of FC Bayern Munich. FC Bayern’s Allianz Arena will be a showroom for Siemens solutions in the area of stadium technology. Siemens has an option to extend the two-year contract for one additional year.

For Siemens, the partnership is an opportunity to showcase its technologies to the public in FC Bayern stadiums and training facilities. The club’s Allianz Arena in Munich is already equipped with a wide array of Siemens solutions. In the course of the partnership, the use of Siemens technologies in and around the stadium will be further increased. “We’re delighted to have Siemens as a contact and single-source supplier for alll our technology needs,” said Uli Hoeneß, Deputy Chairman of the club’s Executive Board.

Siemens has already provided the electro-technical solution for the Arena’s complete facade and stadium lighting. Some 4,250 Osram lamps are used to illuminate all 25,000 square meters of the stadium’s exterior either in red, blue or white. Two separate power generators, with a total output of 12 megawatts, supply the necessary electricity and, working in tandem, ensure that stadium operations are not affected by power outages.

A fire alarm system from Siemens Building Technologies (SBT) integrates, among other things, 4,600 fire detectors and 15,000 sprinkler heads into a single system to help ensure the stadium’s safety. In case of emergency, the system’s 6,200 loudspeakers, which have a total output of 150,000 watts, can warn spectators everywhere in the stadium. A video surveillance system, whose 90 cameras clearly display every corner of the stadium in a control room that Siemens developed, provide additional security. In addition, Siemens is responsible, among other things, for the installation of two 92-square-meter video walls, each of which employs the most advanced recording and control technologies, and for the stadium’s parking management system. Siemens technologies – for example, a traffic guidance system that assists spectators in reaching the autobahns near the stadium quickly and easily, emergency exit systems, an electronic subway control center and a traffic information system – are also used in the stadium surroundings.

Siemens is one of the most important suppliers of stadium technology in Germany:

• The new Ruhrpilot traffic management system developed by Siemens monitors traffic flows in the Ruhr region, reroutes traffic when necessary and informs drivers of alternative routes so that spectators can reach the stadiums in Dortmund and Gelsenkirchen quickly and safely.
• In Munich, Frankfurt and Cologne, variable traffic signs and information boards with electronic and LED matrix displays, based on Siemens technology, show drivers the quickest route to available parking places in parking garages.
• Siemens’ security management systems are used in nearly all the former World Cup stadiums. These systems combine, as needed, all relevant information into one platform, which contains everything from access controls and fire, smoke and motion detectors to intrusion detectors and video surveillance systems for use when games are underway.
• Tickets to today’s major soccer events carry an RFID (radio frequency identification) chip which stores access data. Thanks to Siemens technology, these tickets can be read within seconds so that spectators can reach their seats even faster than before. Siemens has also installed the electronic access system in use at Hamburg’s HSH Nordbank Arena.
• Siemens floodlights and/or public address systems ensure that spectators in Frankfurt, Berlin, Kaiserslautern and Munich can see and hear games on the field clearly and distinctly.
• In Dortmund and Kaiserslautern, Siemens has supplied the technology for the entire energy management systems, which handle, among other things, energy supply and distribution within the stadiums.
• Since last year’s World Cup, Nuremberg’s easyCredit Stadium – the former Frankenstadium – has featured a very special technological highlight: solar power. Siemens planned the photovoltaic system and installed it on the stadium roof. The system also provides power for other stadium events besides soccer games.

Siemens AG (Berlin and Munich) is a global powerhouse in electrical engineering and electronics. The company has around 475,000 employees (incl. discontinued operations) working to develop and manufacture products, design and install complex systems and projects, and tailor a wide range of services for individual requirements. Siemens provides innovative technologies and comprehensive know-how to benefit customers in some 190 countries. Founded more than 160 years ago, the company focuses on the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting. In fiscal 2006 (ended September 30), Siemens had sales of €87.3 billion and net income of €3.033 billion, according to U.S. GAAP. Further information is available on the Internet at: www.siemens.com.


Reference number: AXX200708.108 e

Dr. Marc Langendorf
80312 München
Tel: +49-89 636-37035
Fax: -32825
E-Mail: marc.langendorf
@siemens.com