Centerstaging Launches rehearsalsTV™ on Comcast On Demand
On-Demand Music Service Features Exclusive Content From Recording Stars And New Artists As They Rehearse For Their Global Tours.
Burbank, CA and Philadelphia, PA .-Comcast, the nation’s leading provider of cable, entertainment and communications products and services and CenterStaging Corp. (CNSC:OTCBB), the multi-rehearsal stage and state-of-the-art video and audio production complex for the music industry, have launched rehearsalsTV™, a dedicated on-demand service that takes viewers behind the scenes at the CenterStaging campus in Burbank, California, for exclusive, original content from today’s biggest recording stars and top emerging artists, such as Chris Isaak, 8mm, Blessid Union of Souls and Howard Hewitt.
Comcast customers will be able to see these and other stars behind the scenes as they prepare for concerts, television and movie appearances, tours and recording sessions. The content will be available through Comcast’s signature ON DEMAND service as well as on Comcast.net. Under the agreement, Comcast also will have the exclusive rights to distribute rehearsalsTV™ to other cable companies as part of its Select On Demand programming distribution service rehearsalsTV™ gives fans a truly intimate, behind-the-scenes experience, because it is filmed with state-of-the-art robotic cameras eliminating the intrusion of the physical presence of camera handlers. Some of the performers scheduled to appear on rehearsalsTV™ in August and September include Chris Isaak and Michael Bublé. Additional original rehearsalsTV™ features include “Lessons from the Legends,” artist profiles, never-before-seen artist interviews and sound clips.
“Music has consistently been one of the most popular types of ON DEMAND programming, and rehearsalsTV™ adds another dimension to our lineup,” said Matt Strauss, Senior Vice President, New Media, for Comcast. “With its exclusive content and access to leading performers, rehearsalsTV™ is a great service that viewers can only get from video on demand.”
At the same time rehearsalsTV™ provides the most rare and intimate content of today’s top recording stars for music fans, the new Comcast VOD and broadband channel also delivers a unique vehicle for record labels, managers and artists in which they can promote their live concert tours and new CD releases to millions of fans.
“We are extremely pleased to be working with Comcast, the cable industry’s VOD leader. At one session and in one location, rehearsalsTV™ gives music artists the ability to connect with fans and to launch their touring and CD release campaigns earlier and more effectively than ever before,” said Roger Paglia, Chief Executive Officer of CenterStaging Corp.
“For years, CenterStaging has served the music industry as the premier production support destination for live tour, television and record production rehearsing. At the same time, the company proactively works with labels, managers and artists alike to address their production and marketing needs. The result is CenterStaging’s comprehensive in-house video and 5.1 audio production and post-production capabilities. Added to that the introduction of rehearsalsTV™ as a national media platform, and suddenly CenterStaging becomes a virtual instant studio. Artists today are busier than ever before, and the Comcast-CenterStaging relationship provides exciting solutions,” said David Wolff, manager of artist Beth Hart, whose new album “37 Days” will be featured on rehearsalsTV.
“We are thrilled to be part of the forward thinking of CenterStaging and the launch of rehearsalsTV™,” said Justin Siegel, (A&R), Geffen Records. “Not only is CenterStaging the only place to rehearse our acts before they hit the road for their concert tours, but the company’s rehearsals.com and all-new rehearsalsTV™ places our artists in front of millions and places us ahead of the curve. This is an exciting new concept that has been well executed. It is this kind of thinking that will help shape the future of our industry.”
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