MasterCard and Placido Domingo to Make Music During “Around The World” Tour
MasterCard to serve as presenting sponsor of the maestro’s tour around the world that will span six continents and dozens of cities
MasterCard Worldwide today announced a partnership with world renowned Maestro, Placido Domingo, where MasterCard will serve as the presenting sponsor of his “AROUND THE WORLD” tour. The famous tenor will travel the world one more time and perform numerous concerts around the globe, starting this summer and culminating in 2009. Concerts in Lisbon, Wiesbaden and Athens have already been held with the next concerts scheduled for Boston, Mass., USA; Sunrise, Fla., USA; Abu Dhabi, United Arab Emirates; and Zurich, Switzerland.
“We are proud to have this unique opportunity to present our brand alongside such an icon. Placido Domingo resonates with an upscale, affluent demographic,” said Deborah Hughes, Group Head, Global Sponsorships, MasterCard Worldwide. “We understand what matters most to our customers and believe every single person that attends each concert will leave knowing they have witnessed one of the greatest performers of our time.”
Maestro Domingo is committed to delivering a first class experience to his fans. As part of his concerts, Domingo will engage artists with local appeal to join him on stage as well as host an exclusive Gala dinner after each performance.
“My motto has always been ‘When I rest, I rust!’ I have always loved to perform for my fans and there is no better reason to travel the world one more time,” said Placido Domingo.
MasterCard, as a presenting sponsor, will receive benefits including hospitality, advertising and the opportunity to deliver “Priceless” experiences. MasterCard cardholders will receive discounts on purchased tickets and will have the opportunity to buy tickets during a pre-sale for selected shows.
This announcement further enhances and supports MasterCard’s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour.
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