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New SC Johnson Cleaning Innovations Survey Reveals People Love Convenient Wipes and All-Purpose Cleaners ... But Always on the Watch for New Conveniences


RACINE, Wis.- While Americans may be waiting patiently for inventions like a garbage can that cleans itself and dryers that fold laundry, a new SC Johnson Cleaning Innovations Survey1 shows they’re improvising with household cleaning products to get their chores done in the interim.

The survey discovered more than 74 percent of people have found various uses for cleaning products to simplify household chores. Whether it’s substituting a spritz of glass cleaner (43 percent) for all-purpose cleaner or a capful of dishwashing liquid (38 percent) for laundry detergent, consumers tend to trust their favorite products to pull double duty when their supply of other items runs low.

“Like our survey respondents, we continually look for new products that provide innovative cleaning solutions for our consumers,” says Kelly Semrau, vice president of Global Public Affairs and Communication for SC Johnson. “It’s that spirit of innovation that turned shower cleaning on its head and brought us Scrubbing Bubbles� Automatic Shower Cleaner - a revolutionary product that works to keep the shower clean by a simple daily touch of a button and Quick and Simple’s choice for the Best New Products 2007.”

A Dryer that Folds Laundry?

According to the SC Johnson survey, the two recent cleaning technology innovations consumers most appreciate are cleaning wipes (42 percent) and all- purpose cleaners (42 percent). Not surprisingly, consumers say the product improvements that have made the biggest difference in their lives are those related to cleaning and freshening the bathroom (50 percent) and kitchen (43 percent).

Survey results show that consumers hold out hope, that someday they’ll see products such as:

-- a garbage can that cleans itself (60 percent)
-- a stovetop that will rid itself of stains and food spills once a day
(59 percent)
-- a dryer that folds laundry (47 percent)

Until then, SC Johnson offers solutions to some of today’s most pressing cleaning challenges.

-- For the 33 percent surveyed who close their shower curtains to hide a dirty
bathtub, SC Johnson offers Scrubbing Bubbles� Automatic Shower Cleaner
to help turn a dirty shower into one you’ll be proud to display.

-- For the 20 percent who haven’t cleaned their bathroom for a month or
longer, SC Johnson offers convenient Scrubbing Bubbles� Flushable
Bathroom Wipes and Windex� Glass and Surface Wipes to help make
bathroom and glass cleaning a snap.

-- For the 16 percent surveyed who dine on paper plates due to a mountain
of dirty dishes, and the thirteen percent who have thrown out pots,
pans or dishes, rather than clean them, the kitchen may be in disarray,
too. fantastik� Clean and Shine can help consumers tackle even the
grimiest kitchens.


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