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What Happens in Vegas...Will Air on MTV For The World To See


MTV and Herbal Essences Offers Consumers Ultimate Prize with ’My Fantasy VMA’ Contest

NEW YORK.- Herbal Essences is teaming up with MTV and offering consumers a chance to win a once-in-a-lifetime fantasy experience that money can’t buy -- their own 30-minute version of the 2007 Video Music Awards show on MTV.

For the first time ever, Herbal Essences and MTV will give one lucky consumer a chance to work with an MTV producer to create their personal VMA show to air on MTV. The winner and a guest will fly to Las Vegas for the 2007 MTV Video Music Awards Weekend and will be given a personal team of stylists while a camera crew follows the winner’s every move throughout the weekend. The winner will begin the ultimate fantasy VMA experience on Friday, September 7 at the official VMA kick-off party hosted by Herbal Essences and MTV. During the course of the weekend, the winner will get to experience all the excitement and glamour while attending exclusive parties and VIP events, and the camera crew will be right there capturing it all to share with MTV fans. Then the winner’s weekend journey will finally conclude with the big award show and the post-party on Sunday, September 9. The entire experience will be broadcast in September, giving viewers a chance to watch the winner’s fantasy experience and the best and brightest moments from the VMAs as never seen before.

Consumers can submit their entry to participate in the Herbal Essences “My Fantasy VMA” contest through August 17, 2007 by entering the contest on Contest entry will require uploading contestant’s individual photo and answering three short essay questions. One winner then will be selected on August 21, 2007.

The 2007 MTV Video Music Awards will air live on Sunday, September 9, 2007 at 9PM (Live ET/Tape Delayed PT).


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