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Stuart Rosenstein Named Senior Vice President, Resorts and Theatricals, Nickelodeon Recreation


NEW YORK,- Stuart Rosenstein has been promoted to Senior Vice President, Resorts and Theatricals, Nickelodeon Recreation. The announcement was made today by Howard Smith, Senior Vice President, Nickelodeon Recreation, to whom Mr. Rosenstein will continue to report.

In this new role, Mr. Rosenstein will oversee licensing operations of Nickelodeon’s expanding hotel business. He will work closely with Marriott International and Miller Global Properties in the newly developed partnership to create 20 new Nickelodeon Resorts by Marriott around the globe. Specifically, Mr. Rosenstein will identify sites for development, oversee the creation of, and marketing worldwide for, the Nickelodeon Resorts by Marriott brand, and ensure that the resorts deliver a unique experience for traveling kids and families.

Mr. Rosenstein will also continue to manage and lead Nickelodeon’s critically acclaimed live theatrical business, overseeing show development, production, marketing, franchise support, sponsorship integration, affiliate promotion, merchandise development and finances for all live theatrical productions, both domestically and internationally. In addition, he will continue to run Nickelodeon’s live events, Costume Character Program and theatrical licensing business.

“Stuart has been the guiding force behind the development of Nickelodeon’s thriving live theatrical business and knows exactly what it takes to bring quality experiential entertainment to kids and families around the world,” said Smith. “His experience and skill set are perfectly suited to guide the Nick Resorts and theatrical businesses into the next wave of innovation and growth.”

A 17-year veteran of Nickelodeon, Mr. Rosenstein draws from his experience to translate Nickelodeon properties into successful theatrical productions. He launched Nickelodeon’s touring theatrical business in 1992, taking the hit TV game show Double Dare on the road to sold-out venues. Since then, he has developed more than 14 major theatrical productions domestically and internationally, generating more than 10 million in attendance with over $400 million in box office revenue. Projects have included: Rugrats, A Live Adventure; All That Music and More Festivals; Blue’s Clues Live!; Dora The Explorer Live!; this year’s record-breaking hit Go, Diego, Go Live!; and the first rendition of SpongeBob SquarePants Live! overseas.

Rosenstein began his career at Nickelodeon in the marketing department and has held numerous positions within the Recreation group. Prior to joining the company, Mr. Rosenstein ran the commercial production unit for New York-based Playwrights Horizons. Before entering the work force, he studied Theatrical Production and Management at Boston University.


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