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Lillian Vernon Selects DecisionStep’s Interactive Product Explorer


Lillian Vernon Selects DecisionStep’s Interactive Product Explorer

Enables Online Holiday Shoppers to “Build-A-Stocking,” Personalize Gifts

Beltsville, Md. and Virginia Beach, Va.— DecisionStep, the leading solution for online consumer purchase decisions, today announced that multichannel merchant Lillian Vernon has selected the company’s Interactive Product Explorer(TM) for it’s online holiday “Build A Stocking” gift selector. DecisionStep’s embedded Rich Internet application will help Lillian Vernon’s online shoppers create and personalize entire collections of gifts for each recipient on their list.

“By implementing DecisionStep, we can provide our online customers with a truly engaging gift-giving experience,” said Kristen Montella, Vice President of Lillian Vernon Online. “DecisionStep offered the platform and technology we needed, not only for the key holiday period, but also for future growth opportunities beyond the holidays.”

“We’re excited to be helping Lillian Vernon better serve their online holiday shoppers,” said John Jackson, CEO of DecisionStep. “Our interactive, hosted solution allows us to quickly implement the multi-step selection and personalization process required for the ’Build A Stocking’ concept. We look forward to being part of a happy holiday season for both Lillian Vernon and its customers.”

About DecisionStep
Working with leading Top 500 online retailers and consumer brand manufacturers, DecisionStep assists millions of online consumers through the process of making a purchase decision. The results are significantly higher sales for DecisionStep’s clients and increased satisfaction rates for their customers. For more information about the Purchase Decision Suite for Online Retail, including Shop Together, Interactive Product Explorer, Dynamic Brochure Generation, Virtual Focus Group and other modules, please visit

About Lillian Vernon Corporation
Lillian Vernon Corporation is a leading American catalog merchant and online retailer that sells household, organizational, children’s and fashion accessory products. A pioneer in customized merchandise, Lillian Vernon offers 14 different kinds of personalization and personalizes 5.3 million products a year. With one of the largest personalization departments in America, Lillian Vernon offers a wide variety of products that allow customers to make a personal statement at a low cost. In business since 1951, the company publishes two catalog titles: Lillian Vernon and Lilly’s Kids. Lillian Vernon’s corporate headquarters and distribution center are located in Virginia Beach, Virginia. Lillian Vernon has been owned by Sun Capital Partners, Inc. since 2006.

About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 140 companies worldwide with combined sales in excess of $33.0 billion since Sun Capital’s inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, and affiliates with offices in London, Tokyo, and Shenzhen, China.

CONTACT: John C. Jackson, President & CEO DecisionStep
TELEPHONE: 301-760-7637


CONTACT: Philip Read, Lillian Vernon Public Relations
TELEPHONE: 757-427-7923

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