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Mobile Search in China Enters Mass Market Phase


A recent In-Stat consumer survey indicates that the mobile search market in China has entered into the mass market phase, but the user experience still needs to be improved, reports In-Stat ( The aspects of mobile search that frustrate users most, according to survey results, include irrelevant and limited search results, and slow response times. These responses illustrate that search engine technology needs to be improved, and that the lack of Wireless Application Protocol (WAP) content is a barrier to mobile search.

A recent report by the high-tech market research firm found the following:

Frequent business travelers are most likely to use mobile search.

Besides music, news, and weather, which are searched most by existing users, local information and website searches are attractive to potential users.

Older respondents use mobile search more frequently than younger demographic segments.
Recent In-Stat research, Mobile Search Adoption Picks Up Steam in China as the Experience is Improved (#IN0703907CWW), covers the market for mobile search services in China. It includes analysis of an In-Stat consumer survey that gauges usersí degree of satisfaction and their usage behaviors, such as usage frequency and influencing factors, favorite information categories, and preferred search engines. It also analyzes attitudes of potential users including usage constraints, interest levels and influencing factors, favorite information categories, and preferred search engines.

For more information on this research or to purchase it online, please visit: or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; Western North America: Erin McKeighan, 480.609.4551; Outside of North America:

The price is $1,995 (US).

This research is part of In-Statís China Wireless service, which looks at the handset and mobile applications markets in China. These charmed segments have become a strong driving force in advancing Chinaís entire telecom market in addition to driving telecom and even semiconductor manufacturing to new levels. To help global decision makers to decrease the uncertainty of effectively doing business in this dynamic marketplace, this service provides clients with market dynamics analysis, value chain analysis, business models, actionable insights and five-year forecasts.

End-user data is incorporated into each report to better analyze specific market demand in China for smart phones, mobile music, video phones, camera phones, mobile TV, mobile email and mobile media, etc. Data is derived from annual surveys of approximately 1,000 end-users, which provides clients credible data with valid sampling size.


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