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Linda Mayer Appointed as Vice President and General Manager for Terex AWP


Terex today announced the appointment of Linda Mayer as Vice President and General Manager, Global Marketing and Product Management for Terex Aerial Work Platforms (AWP). Terex AWP includes Genie Industries, Terex® Lift, Terex® light construction products and Terex® Load King. This position reports directly to Tim Ford, president of Terex AWP.

“We are excited to have someone of her caliber and experience joining us as a key member of our executive team,” stated Mr. Ford. “Given Linda’s proven track record, we look forward to her skills in establishing global practices, building customer relationships, and growing marketing initiatives through diverse channels. In this new role, Linda will have global responsibility to develop and lead marketing and product management strategy for Terex AWP.”

Prior to joining Terex, Mayer was Vice President of Corporate Marketing at Rexnord Corporation, a $1.6 billion manufacturer of power transmission and industrial components. She has also served in a variety of roles including marketing, financial analysis and corporate planning and development for the Kohler Company, a leading manufacturer of plumbing products. Linda also spent time at John Deere Consumer Products, and as SVP of Marketing & Product Development at Moen, Inc.

Linda holds a Bachelor’s degree in History from Stanford University, an MBA from the Wharton School of Business at the University of Pennsylvania, and an MA from The Johns Hopkins School of Advanced International Studies. She and her family will be relocating to the Redmond area from Ohio.


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