DIRECTV to Introduce Additional TiVo Features
DIRECTV, Inc. (NYSE:DTV), the nation’s leading satellite television service provider, and TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVR), will develop a software upgrade to enhance the user experience for DIRECTV customers who have DIRECTV DVRs with TiVo® service built on the Series2™ platform.
Launching in early 2008, the new software download will provide these customers with DVR enhancements offered with the TiVo service, including a Recently Deleted Folder and Overlap Protection™, as well as DIRECTV’s Remote Booking feature. In addition, DIRECTV and TiVo will continue to explore ways to bring future enhancements to DIRECTV customers with TiVo receivers.
“It is important to us that our customers with TiVo service also have access to the latest DVR technology and we look forward to exploring additional opportunities with TiVo,” said Derek Chang, executive vice president, Content Strategy and Development for DIRECTV, Inc.
“DIRECTV’s launch of these additional features underscores the uniqueness of TiVo’s DVR service,” said Naveen Chopra, vice president, Corporate Development and Strategy for TiVo. DIRECTV and TiVo began their relationship in 2000 with the launch of the first DIRECTV DVR with TiVo. In April 2006, both companies announced an extension of their commercial and advertising relationship through early 2010.
About DIRECTV, Inc.
DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
About TiVo Inc
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo’s DVR functionality and ease of use, with such features as Season Pass™ recordings, WishList® searches, and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo’s DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing “TiVo, TV your way.®” The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.
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