Motorola and GSM Association Extend Partnership to ‘Connect the Unconnected’
Motorola selected to supply for second phase of emerging markets handset programme
Singapore, 3GSM World Congress Asia 2005 – 27 September 2005 – Motorola, Inc. (NYSE: MOT), a global leader in wireless communications, today announced that it has been selected by the GSM Association (GSMA) to serve for a second phase as the sole supplier of handsets for the Emerging Market Handset (EMH) program – a program that strives to advance the social and economic development of emerging markets through mobile communications.
Motorola will be offering a series of new mobile handsets, based on its highly successful C11x mass market handset platform, that are specifically designed to meet the unique needs of mass market consumers including unparalleled battery life for increased talk and standby times, large displays and durable design. The latest handsets to launch as part of the EMH program include the C113 and C113a. Motorola will commence delivery of these products beginning in the first quarter of 2006 and will continue to work with the GSMA to profitably develop additional products to meet their long term objectives.
Today’s announcement underscores Motorola’s long term strategic commitment to the emerging markets. Key factors demonstrating its continuing investment include involvement of the Motorola brand, marketing support, logistics and channel distribution, ease of use, price, service and support, functionality as well as development of a portfolio of best-in-class mass market products.
“ ’Connecting the unconnected’ is a rallying cry across Motorola,” said Ron Garriques, president of Motorola Mobile Devices. “In emerging markets, consumers and operators want mobiles that meet specific performance requirements while exceeding expectations for quality, reliability and design. Additionally, they want all of this at a value price. I’m proud that the GSMA has once again chosen Motorola as its partner for this important opportunity to fuel economic development and growth.”
“For the second time, Motorola has risen to the challenge and produced low-cost, but desirable handsets that meet the needs of both operators and consumers in developing countries. These phones are backed up by a strong brand and a far-reaching distribution network,” said Robert G. Conway, CEO and Member of the Board, GSM Association.
The GSMA estimates that despite 80 per cent of the world’s population having wireless access, only 25 per cent are able to use it, with cost identified as the single biggest barrier to mobile communications usage in emerging markets. The partnership with Motorola will aim to extend the reach of mobile telephony and connect the unconnected in countries such as India, South Africa, Russia, Egypt, Philippines and Indonesia.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
About the GSM Association
The GSM Association (GSMA) is the global trade association representing more than 680 GSM mobile phone operators across 210 countries of the world. In addition, more than 150 manufacturers and suppliers support the Association’s initiatives as key partners.
The primary goals of the GSMA are to ensure mobile phones and wireless services work globally and are easily accessible, enhancing their value to individual customers and national economies, while creating new business opportunities for operators and their suppliers. The Association’s members serve more than 1.5 billion customers - 78% of the world’s mobile phone users.
- Contact Information
- Lena Goh
- PR & Marketing Manager, Mobile Devices, High Growth Markets
- Motorola, Inc.
- Contact via E-mail
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