Qmecom Unveils Most Powerful Personalization Platform For Online Video Advertising
San Francisco, CA – July 31, 2007 – Qmecom, a pioneer in personalization solutions for the advertising industry, today announced the launch of its Personalized Video Advertising Platform. Qmecom enables advertisers to customize each and every online multimedia advertisement to fit the profile and preferences of individuals, helping agencies and Web publishers maximize the relevance of ads to consumers and boost response rates.
Qmecom seamlessly creates personalized versions of video and rich media ads, solving the key industry challenge of how to create the enormous volume of advertisements required for a specialized campaign, without compromising the creative idea central to the communication, quickly and cost-effectively.
“Qmecom believes that meaningful personalization goes beyond just changing logos, text and images,” said David Crothers, Qmecom CEO. “A full rich media experience with no barrier to creative freedom for advertisers is required. Qmecom powers a simple solution across all vertical markets allowing publishers to make their consumer data translate to a premium offering.”
“Qmecom’s solution takes our client messages to the next level,” states Damian Cook, Managing Director of Vivid Group Pty Ltd. “Customization is what our clients are looking for from us and the platform allows us to craft the right messages for the right consumers, enhancing our ability to effectively communicate and gauge advertising ROI like never before.”
Qmecom’s patent-protected platform is superior to competitive solutions as there are no limitations to how an ad can be personalized to fit profile and preference parameters of individual customers. If the data profiles can be optimized, Qmecom can customize any creative element, rendering millions of unique versions of a single ad on the fly based on the data profiles. The application can personalize images, video, text, music, voice, animation and graphics matched to a targeted consumer or consumer group based on their preferences and needs.
Qmecom is specifically targeting four groups of customers with its solution:
1. Online publishers and ad media networks seeking to monetize site traffic with a highly effective, premium advertising model
2. Ad-serving companies who want to generate premium advertising revenue
3. Marketing service providers, such as digital direct marketing, interactive, creative and media agencies looking to improve consumer engagement and response rates from on-line campaigns
4. Corporate marketers who wish to build more loyal and profitable relationships with their customers and prospects and achieving a greater ROI from their campaigns
“As media companies rush to offer various personalization solutions, it’s critical to make sure that the current Advertiser-Agency-Publisher workflow is not disrupted,” added Crothers. “Our solution is unique because it links the creative processes, asset management and data profile rules to a scalable server farm, all within an easy to use platform that does not require any specialist technical skills”.
The Qmecom platform comprises four key components:
1.Personalized Master Template Creation
Import any Flash Advertisement and decompile the ad into all the granular content elements. These assets can then be selectively grouped for personalization.
2.Content & Campaign Management
Upload, organize and store the assets that can be repurposed across a number of advertisements. Also, track and view the personalized versions rendered on a campaign-by-campaign basis.
3.Content/Data Rules Mapping & Mass Rendering Engine
Create sophisticated profile data rules against nominated content elements in an advertisement that you wish to personalize. Data can be derived from a variety of sources – online contextual, behavioral and targeting, CRM, etc. Qmecom can even create ‘all possible creative combinations’ of an ad and render all versions instantly. Potentially millions of unique advertisements can be created and loaded onto a nominated Ad Server or Content Management System.
4.Ad Server & Publisher Data Profile Interface
With a potential to have so many personalized advertisements being sorted, selected and served, the ‘Qmeweb’ toolset eliminates the complexity in the setup and workflow between the Agency, Ad Server and Publisher.
For sales inquiries, please contact David Cannington at 415-497-4754.
Qmecom was founded in 2003 as QDC Technologies by Ian Herdman and Danny Gruber. Recognized by AlwaysOn as one of the year’s top innovators, Qmecom is a world leader in mass personalized advertising communications. Qmecom’s patent-protected technology changes the way advertising messages traditionally reach the consumer.
Instead of a one-size fits all approach to advertising, Qmecom takes one advertisement and customizes it to fit the profile and preferences of each and every individual consumer. With Qmecom, literally millions of different, personal digital video versions of an advertising campaign are tailored to specific consumers and delivered through email, the Internet, ATMs, IPTV and mobile phones. Qmecom’s clients include Telstra, Sensis and Mini Cooper.
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