Oracle OpenWorld Asia Pacific in Shanghai to Focus on Helping Customers "Get Better Information for Better Results"

Oracle’s flagship Oracle OpenWorld Asia Pacific conference opens today at the Shanghai International Convention Center. With more than 8,000 attendees, this year’s event in Shanghai is expected to be largest Oracle OpenWorld event in Asia Pacific to date. Highlights of the four-day business and technology conference include keynotes by top Oracle executives and industry leaders such as Digital China, Hitachi and HP on innovation and partnering for success. In conjunction with Oracle OpenWorld Asia Pacific in Shanghai, Oracle will announce its latest investments in China.
“The Oracle OpenWorld Asia Pacific conference is an important investment for China as well as the Asia Pacific region,” said Brian Mitchell, senior vice president, Oracle Asia Pacific. “It demonstrates our deep commitment to help key stakeholders - including government, customers, partners, academic institutions and developers. We have lined up an exciting program, which includes keynote sessions, panel discussions, demonstrations and educational sessions. Our goal is to give our attendees a holistic view of the breadth and depth of Oracle’s latest products including technology, applications, enterprise performance management, business intelligence and end-to-end industry-specific software solutions.”

Oracle OpenWorld Asia Pacific will feature an opening keynote by Oracle President Charles Phillips and Oracle Executive Vice President of Server Technologies Chuck Rozwat, on the topic “Enabling the Innovation Age - Oracle Database 11g”. Oracle Vice President of Oracle Fusion Middleware Hasan Rizvi will deliver the keynote “The Middleware Revolution” which will focus on Service-oriented Architecture (SOA), and Oracle Senior Vice President of Applications Strategy Jesper Andersen, who will deliver the keynote “Applications Unlimited”, which will discuss Oracle’s focus on giving customers the confidence and choices they need to run their businesses better, get better results, and be more competitive.

Attendees at this year’s conference will be able to register for a new program called ’Oracle Develop’. Launching for the first time at an Oracle OpenWorld event in Asia Pacific, Oracle Develop will help attendees advance their development skills and expand their knowledge at expert-led, in-depth technical sessions. They will also have access to hands-on labs, advanced how-to discussions and detailed tutorials.

To demonstrate some of its latest achievements in research and development (R&D), Oracle will have an experiential and dynamic exhibit called “Innovation +” at the conference exhibition. Created by the Oracle Asia Research and Development Center (OARDC) in collaboration with its partners, the exhibit will show how innovations of today and the near future are fused to create a fabric of intelligent, network-connected, self-aware and context-aware systems influencing work and play.

This is the third Oracle OpenWorld conference to be held in China and the second in Shanghai. The industry-leading event was previously staged in Beijing in 2002 and Shanghai in 2004. Additional highlights planned for this year’s show include:

* More than 160 in-depth sessions covering key applications, technology, industry, service and solution areas;
* An Industry Pavilion showcasing industry-specific innovation and leading industry solutions which address the foremost business and technology pain points from 24 Oracle PartnerNetwork members;
* Oracle DEMOgrounds where attendees can access more than 50 interactive demos addressing specific business requirements on Oracle(r) Applications, Oracle Database, Oracle Fusion Middleware, Services and Industries and one-on-one consultations with Oracle experts;
* Oracle PartnerNetwork Lounge to provide partners with enablement resources, including networking opportunities and access to Oracle development and product experts.

Key conference sponsors include industry leaders such as Digital China, HP and Hitachi (Diamond Sponsors), Accenture (Elite Sponsor), and EMC and Neusoft (Platinum Sponsors). In conjunction with Oracle OpenWorld Asia Pacific in Shanghai, Oracle will announce its latest investments in China, including: the launch of the Oracle Asia Research and Development Center-Shanghai, as part of the recently announced Oracle Asia Research and Development Center (OARDC) network linking all the seven OARDCs in Asia Pacific and Japan; the establishment of the Oracle Beijing Partner Solution Center - Oracle’s second partner solution center in China; the launch of the Oracle “Introduction to Computer Science” Program for Senior Vocational Schools and Universities; and, the hosting of the Oracle Develop conference. (See separate press releases)

For more information about Oracle OpenWorld Asia Pacific in Shanghai, visit:

English: http://www.oracle.com/global/ap/openworld/index.html
Chinese: http://www.oracle.com/global/cn/openworld/index.html



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