Harry Potter Fans Flock to iRead, a New Books Community on Facebook

SAN BRUNO, July 26 – Harry Potter fans flocked to the iRead community on Facebook to share their thoughts on Harry Potter and the Deathly Hallows. Since the book release on July 21, more than 2,400 reviews of the final installment of the Harry Potter series have been written by members of iRead – three times the number of reviews published on Amazon.

The first review of the new Potter book was posted on iRead just after midnight Pacific Time on July 21, and more than 30 new reviews are posted every hour. Praise, spoilers and sadness for the series ending are all part of the reviews:
• “It was definitely worth the wait!”
• “I’m still trying to adjust to the idea of this series being over.”

But even though the book series is ending for Potter fans, the fun of reading isn’t ending for iRead members, as they can easily browse other books their fellow iReaders and Harry Potter fans are reading.

For example, Harry Potter reviewers on iRead can quickly find another book to fill their needs when they see that 30% of Harry Potter fans have an affinity for Da Vinci Code, and 27% have an affinity for To Kill a Mockingbird. By using iRead, these members are able to learn about other books they might be interested in reading and can meet new members that have similar reading interests.

To try iRead, visit:
http://www.facebook.com/add.php?api_key=531b1bc6042f83bf7f1243a9c50c1e07

To browse posted reviews of Harry Potter and the Deathly Hallows, visit: http://apps.facebook.com/ireadit/redirect.php? next=bookdetail.php%3Fisbn%3D0545010225&src=press

About iRead
iRead was created by Ugenie, a venture-backed start up in Silicon Valley and Bangalore, India. iRead has a deeply engaged community on Facebook. Since launch:
• Over 3.2 million books added to 150,000 unique member iRead lists
• More than 60,000 unique book reviews written
• Over 30,000 books “chucked” at friends by iReaders
• 38,000 readers of Harry Potter and the Deathly Hallows

Contact Information

Krishna Motukuri

CEO

Ugenie

Contact via E-mail