Bugaboo Launches the Bugaboo Bee

FOR IMMEDIATE RELEASE


BUGABOO BEE: THE MOST COMPACT BUGABOO STROLLER

Compact, Nimble, and One-Piece Foldable


New York, July 27, 2007 – The Bugaboo Bee is the answer for parents who want a compact, nimble, one-piece foldable stroller that keeps up with the pace of modern parenting. Easy to weave through crowded subways and fit into car trunks, the Bugaboo Bee is a compact and maneuverable stroller for life on the fly. The expandable design is an infant-to-toddler travel system and has many of the signature Bugaboo features and functionalities. The Bugaboo Bee will be available throughout the United States and Canada in September 2007.

“Based on feedback we have received from retailers and consumers, we know that the Bugaboo Bee is the Bugaboo stroller many parents have been waiting for”, says Max Barenbrug, head of Design at Bugaboo. “The fact that this is a stroller with Bugaboo functionalities and also is a one-piece fold is a breakthrough for us”.

SITTING AND LYING DOWN
The seat of the Bugaboo Bee can be positioned and configured in a variety of ways to accommodate the growth and moods of a child. An extendable seat bottom adapts to the position in which a child is lying or sitting, and adjusts as the child grows, to secure a more comfortable ride. The seat back tilts to four positions and the seat can be positioned forward or backward (to either face the parent or to face the world). Supporting the cushioned seat is a hard shell backrest, inspired by a bee’s form, featuring a rib-like design that promotes ventilation while anchoring the adjustable harness and providing a safe, ergonomic fit. The Bugaboo Bee accommodates a child from birth to the age of four (0-37.5 lbs).

INFANT-TO-TODDLER TRAVEL SYSTEM
The Bugaboo Bee is a compact infant-to-toddler travel system with a full set of flexible features for life on the fly, including a height-adjustable handlebar; a seat that reverses, reclines and extends; the ability to accommodate various car seats; and a one-piece integrated design that almost folds on its own. The innovative folding system ensures that the chassis folds semi-automatically in a simple motion, freeing the other hand to carry a child or a shopping bag. Once folded, a convenient carry handle reveals itself and makes the stroller easy to carry.

WHEELS AND SUSPENSION
The Bugaboo Bee is equipped with a 4-wheel independent suspension system that delivers a comfortable and steady ride on cobblestones, broken pavement and park trails. Spring-suspended, foam filled rubber tires work together to create a stable, bump-free ride. A unique swivel system allows for a smooth 360˚ turning radius. Whether it’s maneuvering in tight supermarket aisles or busy airports, the Bugaboo Bee navigates effortlessly with one-hand steering.

ALL WEATHER
The oversized cocoon-shaped sun canopy is not only a design feature of the Bugaboo Bee, but envelops a child to protect him or her from the elements. The rain cover covers the complete stroller. The sunshade enhances the design lines of the Bugaboo Bee and protects a child from mosquitoes and other insects, and reflects UVA and UVB rays everywhere on the globe. The air vents of the silver breezy sun canopy add ventilation in hot weather and protects also from the harmful effects of UVA and UVB rays. Both the sunshade and the breezy sun canopy are available as an accessory.

The sun canopy is available in yellow, red, dark khaki, blue and black. The seat fabric of the seat is black. The Bugaboo Bee will be available at retail in North America as of September 1, 2007. The SRP for the Bugaboo Bee is $529.

BUGABOO BEE FILM
For the launch of the Bugaboo Bee, Bugaboo has created a fun and unexpected film. It is a musical escapade where city streetscapes come to life and dad dancers with bugaboo strollers navigate the terrain highlighting the key features of Bugaboo Bee: compact, nimble, and one-piece foldable. Bugaboo ad agency 72andSunny enlisted film director Vince Marcello and Mark Meismer, choreographer of “Scrubs” television show among others, to choreograph the Bugaboo Bee dance performed by a selection of dancing dads. To view the film, go to bugaboo.com.

BUGABOO INTERNATIONAL
Bugaboo International is a Dutch design company, established in 1999 by industrial designer Max Barenbrug and physician Eduard Zanen. Bugaboo strollers are available in 32 countries. Bugaboo International has almost 150 employees at its headquarters in Amsterdam in the Netherlands and at the international offices in London, New York, Los Angeles, Milan, Berlin and Barcelona.


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Contact Information

Ava Scanlan

Account Manager

KPR

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