Smartphones Headed for Mass Adoption in China
Driven by the continuous functional improvement of Smartphones, the introduction of middle-range models, better designs, and the enrichment of third-party applications, 10.46 million Smartphones shipped in China in 2006, double from 2005, reports In-Stat (http://www.in-stat.com). The explosive growth indicates that the Chinese Smartphone market will soon enter the mass adoption stage, the high-tech market research firm says. Entertainment functions are Chinese Smartphone owners’ primary favorites, rather than productivity functions, according to an In-Stat consumer survey.
“The most important three factors respondents would consider when purchasing their next Smartphone are function, brand and price,” says Raymond Yan, In-Stat analyst. “Security, Internet access and synchronization with PCs are the top three problems that existing Smartphone users thought needed improvement.”
Recent research by In-Stat found the following:
97.9% of Smartphone users would purchase another Smartphone when their current phone needs replacement.
More than half of Smartphone owners paid $25 or more every month for wireless services, 30% higher than that of non-Smartphone users.
Most Smartphone users have no idea about the OS of the phone and do not care about it when purchasing Smartphones.
Recent In-Stat research, Entertainment is Key to Smartphones in China (#IN0703902CWW), covers the market for Smartphones in China. It provides analysis of an In-Stat consumer survey of Chinese wireless phone users. Analysis of the attitudes and perceptions of respondents towards Smartphones—both of current Smartphone users and potential Smartphone users—is provided.
For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/apcatalogue.asp?id=279 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; email@example.com Western North America: Erin McKeighan, 480.609.4551; firstname.lastname@example.org Outside of North America: http://www.instat.com/sales.asp
The price is $1,995 (US).
This research is part of In-Stat’s China Wireless service, which looks at the handset and mobile applications markets in China. These charmed segments have become a strong driving force in advancing China’s entire telecom market in addition to driving telecom and even semiconductor manufacturing to new levels. To help global decision makers to decrease the uncertainty of effectively doing business in this dynamic marketplace, this service provides clients with market dynamics analysis, value chain analysis, business models, actionable insights and five-year forecasts.
End-user data is incorporated into each report to better analyze specific market demand in China for smart phones, mobile music, video phones, camera phones, mobile TV, mobile email and mobile media, etc. Data is derived from annual surveys of approximately 1,000 end-users, which provides clients credible data with valid sampling size.
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