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Bigmouthmedia report shows the public want Google to succeed


A survey conducted by bigmouthmedia shows that the majority of British internet users want Google to maintain its stance as the leading search engine in five years time. Women are more supportive of the search engine than men, with only 5% of women rooting for Google to lose pole position.

The survey asked whether Google would still be the leading search engine in five years. Interestingly enough, the number of people who thought Google would hold the lead outweighed those who actually wanted the search engine to be in that position - with men more likely than women to predict that Google would retain its lead.

A significant 40% of respondents admitted that they did not know whether they wanted Google to keep its lead or not.

Editor-In-Chief of Search Engine Land, Danny Sullivan said;

“Google faces a huge challenge in not being seen as trying to gobble up the world. I suspect the best way to counter concerns is to be as open in advance of any moves, hear feedback and be shown as actually responsive by making some changes. I think recent moves with the cookies and log data retention is an example of this, though it’s sadly countered by StreetView being rolled out without any heads-up that it was coming, to warn the public.”

Earlier search engine research carried out by the digital marketing agency bigmouthmedia had revealed that men are 50% more likely than women to view Google as becoming too commercial.

“Research is a vitally important aspect of search engine marketing,” said Andrew Girdwood, Head of Search at bigmouthmedia. “This data shows how confident searchers are of Google and how much goodwill the search engine has won. Marketers using Google should treat this goodwill with care but also look to harness it effectively for their own campaigns.”

The survey commissioned by bigmouthmedia enjoyed over 1,100 responses, evenly split between male and female.

The full survey is available online at:

Notes to Editor:

About bigmouthmedia and GlobalMedia:

Bigmouthmedia, part of the Global Media Group, is a leading digital marketing agency with 6 locations in the UK, Mainland Europe and the USA. Servicing over 300 clients across all sectors, ranging from SME’s to major global brands, bigmouthmedia offers a range of search marketing services leveraged to offer its clients maximum return for their online investment.

Founded in 1997, bigmouthmedia has offices in Edinburgh, Manchester, London, New York, Stockholm and Oslo and counts among its clients British Airways, Barclays, Tesco and Hilton.

Parent company GlobalMedia was founded in Manchester in 1996 and has a further 5 offices in Hamburg, Milan, Munich, Paris and Seoul, with clients including AOL and

Bigmouthmedia was named the AXA Small to Medium Business of the Year at the 2006 National Business Awards, with comments from the judges including: “Successful on a global scale. Impressive, knowledgeable” and “A real market leading service performed exceptionally well.“ The company was named as one of FT’s ”Best Places to Work 2007"

Press Contact: bigmouthmedia LTD UK
Emily Thorpe
Marketing Manager
51 Timberbush
Tel: (+44)131 561 2179
Fax (+44)131 553 6800


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