Amazon.ca Announces “Harry Potter and the Deathly Hallows” is the Bestselling Book in the Site’s History
Amazon.ca Sees Book Seven Sales Double over Book Six Sales; Company Prepares to Deliver Thousands of Copies of the Final Harry Potter Book to Canadians the First Day the Book is Available
Amazon.ca (Nasdaq: AMZN) announced that “Harry Potter and the Deathly Hallows,” the seventh and final book in the epic Harry Potter series, has become the largest new product release ever on Amazon.ca. To date, sales for “Harry Potter and the Deathly Hallows” are more than double that of its predecessor, “Harry Potter and the Half-Blood Prince” on Amazon.ca.
As of midnight July 19, Amazon has received more than 2.2xx million pre-orders of “Harry Potter and the Deathly Hallows” on its Web sites worldwide, eclipsing the previous pre-order record of 1.5 million held by the sixth book in 2005. Amazon estimates it has saved customers nearly $50 million worldwide on the purchase of the book when factoring in savings from the book’s discounted price, shipping discounts and the $5 promotional certificate promotion offered on Amazon.ca and Amazon.com.
To the delight of Canadians across the country, “Harry Potter and the Deathly Hallows” will arrive on the doorsteps of thousands of Muggles across the country tomorrow - the first day the book is available to the public - with Amazon.ca and Canada Post practicing a little wizardry of their own. Amazon.ca offered this guaranteed Saturday delivery option for qualifying pre-orders to customers for the same price as Express shipping. Amazon’s Web sites serving the US, UK, Germany, and Japan also will delight hundreds of thousands of customers with release-date delivery on Saturday, July 21.
“We couldn’t be more excited to make these special release date deliveries to Amazon.ca customers tomorrow,” said Julie Todaro, director at Amazon.ca. “We’d like to thank all our customers for making ’Harry Potter and the Deathly Hallows’ Amazon.ca’s largest, most successful new product release ever. From the Harry-est Town of Banff to Muggles in Toronto, we’re thrilled to bring the magic of Harry Potter to our customers on this eagerly awaited day.”
“Harry Potter and the Deathly Hallows” became available for pre-order on February 1, 2007, kicking off months of Potter-mania on Amazon.ca right through the book’s July 21 release. Additionally:
Banff, Alberta was declared the “Harry-est Town” in Canada. Residents of Banff ordered more copies of “Harry Potter and the Deathly Hallows” from Amazon.ca per capita than in any other town in Canada. As a prize, Amazon.ca donated a $5,000 Amazon.ca gift certificate to the Banff Public Library. (see www.amazon.ca/harrypotter)
Amazon.ca’s top three new product releases of all time are, in order, “Harry Potter and the Deathly Hallows” (Book Seven), “Harry Potter and the Half-Blood Prince” (Book Six) and “The Da Vinci Code”.
The online retailer sold more copies of “Harry Potter and the Deathly Hallows” in the first 30 hours than the company did of “Harry Potter and the Half-Blood Prince” (Book Six) in the first 30 days of its pre-order period.
In the first 24 hours, sales of “Harry Potter and the Deathly Hallows” at Amazon.ca were nine times greater than first-day pre-orders for “Harry Potter and the Half-Blood Prince.”
Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, and DVDs as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $39 or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site’s broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new. To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world’s most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.
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