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Media Alert: Sony to Market LocationFree “Place-Shifting” Products Under VAIO Brand


Following up on an announcement earlier this year that it would pre-installed LocationFree® Player Software into its VAIO® notebooks, Sony today said it would begin marketing its LocationFree hardware products under the VAIO brand in the United States. The VAIO LF-V30 Base Station will be the first product to fall under the new moniker.

With Sony’s LocationFree “place-shifting” technology you can access live TV, your personal video recorder or DVD player, and view that content on your notebook PC—via the Internet. Enjoy TV programs, movies and personal video content-- all streamed from your Base Station--anywhere broadband connectivity allows.

Benefits of the VAIO LF-V30 Base Station to include:

Component input/output capability so users can watch high-definition content (converts into QVGA in standard definition)
Wireless/ Client Mode so you can stream video from the Base Station directly to your PC or through a wireless router without an Ethernet cable
Consistent picture quality with approximately 20 percent less Internet bandwidth required to stream video
Improved on-screen user graphics including remote control GUIs from major DVR service providers
Easier set-up including an improved quick start guide and wizard
In addition to VAIO notebooks just about any Internet-connected Windows-based laptop, Windows Mobile Pocket PC (additional software required from third party) or PSP™ (PlayStation® Portable) device can be turned into a personal TV utilizing Sony’s “place-shifting” technology.

The VAIO Base Station will go for about $250 and will be available at starting in September. For images and a complete spec sheet visit:

To See High Res. Photos:


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