Telecentrex Launches RealtyOne800 AdTrakker Version 2.0
Telecentrex has launched version 2.0 of its popular RealtyOne800 AdTrakker 800 number call capture service, enabling real estate professionals to better connect with potential clients and develop new leads automatically.
Tim Paulino, CEO of Telecentrex, which created RealtyOne800.com (www.realtyone800.com), said the AdTrakker service enables people interested in buying or selling a house to call a toll free number and hear valuable recorded information in a non-threatening manner. If interested, they can select from three options: leave a voice message, request a fax-back, or speak to the real estate agent live. If they aren’t interested, they hang up. The system captures the telephone number and, if available, the name and address of the caller, should the agent or broker want to follow up.
“The system was developed after analyzing the feedback we received from existing customers and getting input from two leading industry consultants,” said Paulino. “Real estate agents and brokers were looking for new ways to market and measure results in this era of do-not-call lists. RealtyOne800 AdTrakker is 100 percent opt-in. It gives potential clients a non-threatening way of connecting with a real estate professional while giving agents a precise means of measuring sources of the calls to improve future marketing efforts.”
RealtyOne800 AdTrakker 2.0 aims to help agents and brokers develop a new level of trust with their customers, provide a more professional image and enhance their marketing skills. The RealtyOne800 AdTrakker Web site has been redesigned and the service now includes a marketing library, the optional ability to capture names and addresses and regularly updated news and tips to help agents generate more business.
Paulino said the RealtyOne800 AdTrakker service can be easily programmed to provide free, automated information to consumers before they are ready to sell. Brokers and agents market the toll-free number through advertising, direct mail, fliers and other means, but not through telemarketing because of the do-not-call lists.
“They can place the same ad in multiple media outlets, but with a different extension to the toll free number for each outlet,” said Paulino. “When people call and punch in the designated extension from the ad, the system tracks the results. Agents get consumers to call them instead of the other way around and AdTrakker provides data on which advertising generated the most leads to improve future marketing.”
AdTrakker enables brokers and agents to become trusted sources of information. The recorded information can be as brief or as detailed as is deemed appropriate or necessary for the individual market area.
“Consumers select from several options and can analyze the information without feeling any pressure, as they might if they called an office directly,” Paulino said.
Telecentrex, a division of Digital Business Concepts LLC, markets affordable, feature-rich virtual communication services that enable small businesses and professionals to communicate more effectively with their customers, clients, patients and associates. The company offers everything from basic 800 toll-free voice and fax services to more advanced pbx-style applications integrating voice, fax and virtual office features through its websites www.freedom800.com, www.realtyone800.com, and www.fax800.com.
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