Oracle’s Siebel Universal Customer Master Positioned in the Leaders Quadrant in Latest Gartner Magic Quadrant for Customer Data Integration Hubs

Oracle today announced that Oracle’s Siebel Universal Customer Master (UCM) has placed in the Leaders Quadrant in the Gartner Magic Quadrant for Customer Data Integration [CDI] Hubs, 2Q07.1

The Gartner Magic Quadrant provides guidance for organizations that are seeking to purchase, replace or upgrade their CDI solutions. According to Gartner, vendors in the Leaders Quadrant “have strong results and delivery capabilities now, and will continue to have them in thefuture. They typically possess a large and satisfied customer base (relative to the size of the market) and enjoy high visibility within the market. The size and financial strength of leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and a track record of successful deployments, even in the most challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements. However, they are not necessarily the best choice in all cases.”

Part of the Oracle Master Data Management suite, Oracle’s Siebel Universal Customer Master is a comprehensive customer mastering solution that allows organizations to deliver a consistent, complete and accurate view of their customer data in heterogeneous environments across different lines of businesses and functions.

“We are pleased that Oracle’s Siebel Universal Customer Master has been identified in the leaders quadrant in the customer data integration marketplace,” said Pascal Laik, Oracle Vice President of Product Strategy, MDM. “Our customers appreciate Siebel UCM’s ability to take the complexity out of creating and maintaining clear, complete and accurate customer master - a foundation to any CRM initiative and cornerstone of any successful, enterprise-wide IT customer-centric organization.”

The complete 2007 Gartner CDI Magic Quadrant report is available at - http://mediaproducts.gartner.com/reprints/oracle/147231.html

1 Gartner Research “Magic Quadrant for Customer Data Integration Hubs, 2Q07,” by John Radcliffe, June 29, 2007

About The Magic Quadrant
The Magic Quadrant is copyrighted, 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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