Terra Networks Travel Channel Relaunch - Ready for Take Off
Terra Networks announced today the launch of the redesigned Turismo (Travel) Channel. With an increase in U.S. Hispanics utilizing the Internet to book trips online, Terra’s new Travel channel http://www.terra.com/travel/ provides an excellent opportunity for advertisers to tap into this growing market trend.
“Given the propensity for Hispanics to travel, both domestically and internationally, for leisure and to maintain close ties with family and friends as well as the above average household income of the Hispanic Internet user, it’s not surprising that travel marketers are targeting Hispanic consumers online,” said Fernando Rodriguez, CEO of Terra Networks.
According to Synovate’s US Diversity Markets Report 2006, 48% of Hispanics enjoy traveling to other cities domestically, 61% enjoy traveling to their country of heritage, and 32% enjoy traveling to countries besides their country of heritage.
The redesigned Travel channel provides Terra’s users with an abundance of options when making travel plans, from buying airline tickets and making hotel/car reservations, to taking a virtual tour of a hotel before booking. And by leveraging Web 2.0 collaboration tools, users are encouraged to share their experiences with others and express themselves through reviews, tips, etc. Another special feature is that the content and services in Terra’s new travel channel will be in both Spanish and English to best meet the needs of the bilingual US Hispanic audience.
The channel includes the following service platforms and content enhancements:
•Full booking engine, powered by Travelocity
•Destination guides for approximately 300 cities/destinations, powered by Fodors
•360 degree video tours of select hotels around the world
•Interactive maps, powered by Google
•Top 10s lists: best beaches, best cruises, best dance spots, and much more
•Customizable searches for travel destinations- search by the following: destination, by region or country, price, theme of vacation, where the rich and famous vacation, etc.
•Travel news and info
•Community tools for user generated content: tips, reviews, forums, video and blogs
•Country fact sheets
The redesigned Turismo (Travel) Channel makes its timely debut as many Terra users begin making holiday travel plans. The channel’s features abound with opportunities for advertisers to target the lucrative U.S. Hispanic travel market. Marketers who have recognized this and who are current advertisers in Terra’s travel vertical include Choice Hotels, Royal Caribbean Cruise Lines, Continental Airlines, Rio Hotel and Casino, Tourism Boards of Spain, Florida, Mexico and Kissimmee, and many others.
About Terra Networks Operations, Inc.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates some of the most popular Web sites in the United States, Spain and Latin America, and is the largest access provider in Spain and Latin America.
Terra.com (www.terra.com) is the U.S. Hispanic arm of the Terra Networks group providing portal and value-added services to Spanish speaking users in the U.S. Terra is a leader in the U.S. Hispanic online market according to comScore Media Metrix and Nielsen/NetRatings.
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- Deborah Vallejo
- Public Relations
- Bromley Communications
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