Sexiest Christmas Card in the World... Ever
A UK based retailer has come up with what many would say, is the sexiest, if not best, Christmas Card ever.
Over the next couple of weeks, employees in offices across the nation will be scribbling well wishes and season’s greeting on corporate Christmas cards. If nothing else, a great opportunity to keep in with important clients.
Regardless of how much money the marketing department is paid, the MD or CEO will take it upon themselves to determine which card, out of a shortlist of three ’safe’ designs, should officially represent the company that year. A winter landscape usually takes top slot, followed closely by a robin red breast.
This year, the management at a UK based baseball cap and trucker hat retailer broke with tradition and left it to their ’creatives’. As a result, Santa Claus with his white beard and rosy cheeks has been replaced by a bare bottomed pin-up girl straddling a candy cane. Rosy cheeks remain.
According to Ian Spencer, Managing Director of www.Capitate.co.uk, “Traditional festive images are getting a bit tired. We asked our marketing department to come up with a contemporary twist - something that would turn heads. And that’s what they delivered.”
Perhaps more importantly though, Capitate.co.uk are actually taking their environmental responsibilities seriously. In an effort to become more eco-friendly, many companies will be using cards made from recycled paper. But Capitate.co.uk have gone one better.
Ian Spencer added “As a young company, green issues are important to us. We chose to go with a simple postcard style so we didn’t have to waste paper on envelopes. If other companies stopped for a second and built eco-friendly into the brief, I’m sure it would add up to a lot of trees.”
Notes to Editor
See the url below for more information: http://www.capitate.co.uk/free_christmas_cards1.htm
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