Harry Potter Mania Reaches All-Time High on Amazon.com
With nearly three weeks remaining before the July 21 release of “Harry Potter and the Deathly Hallows,” Amazon.com (NASDAQ:AMZN) today announced that enthusiastic Muggles throughout the country have pre-ordered more than 1 million copies of the seventh and final book in the Harry Potter series from Amazon.com, surpassing the previous pre-order record held by the sixth book in the epic series, “Harry Potter and the Half-Blood Prince.” Worldwide, the company has taken nearly 1.6 million pre-orders for “Harry Potter and the Deathly Hallows,” eclipsing the previous worldwide record of 1.5 million.
Amazon.com today also announced the deadline for Release-Date Delivery of “Harry Potter and the Deathly Hallows” in the U.S. For all orders placed by Tuesday, July 17, 2007, at 12:00 p.m. EDT using standard shipping or better (including Amazon Prime), Amazon.com will guarantee delivery of “Harry Potter and the Deathly Hallows” on its release date of Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.
“We are thrilled to offer our customers a low, low price for ’Harry Potter and the Deathly Hallows’ plus Saturday delivery at no extra charge,” said Greg Greeley, vice president of books at Amazon.com. “As a show of gratitude to our customers, we are giving every customer who pre-orders ’Harry Potter and the Deathly Hallows’ before July 21 a $5 Amazon.com promotional certificate to use on a future purchase in the month of August.”
The company estimates it has already saved customers more than $23 million on purchases of the book. Amazon.com’s Pre-order Price Guarantee ensures that customers are charged the lowest price offered by Amazon.com from the time they place their order until the release date.
With two weeks remaining until the company announces the “Harryest Town in America,” cities in Virginia, Washington and Pennsylvania continue to dominate the top ten spots on the list. Later this month, Amazon.com will give a $5,000 Amazon.com gift certificate to a non-profit organization in the Harryest Town.
“Harry Potter and the Deathly Hallows” has been selling at a record-breaking pace at Amazon.com since pre-ordering began on February 1, 2007. First-day pre-orders for “Harry Potter and the Deathly Hallows” in the U.S. were 547 percent higher, or 6.5 times more, than first-day pre-orders for “Harry Potter and the Half-Blood Prince.” Sales for the seventh book have continued to outpace its predecessor’s both at Amazon.com and each of its international sites.
To place an order for the book and to explore Amazon.com’s entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.
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