WGPR-FM “The Rhythm 107.5” in Detroit Signs for Arbitron Portable People Meter Ratings Services
Leading urban broadcaster is first independent station in Detroit to sign for electronic measurement
Arbitron Inc. (NYSE: ARB) announced today that WGPR-FM (The Rhythm 107.5) in Detroit has entered into a multi-year agreement for the Arbitron Portable People MeterTM audience measurement service when the PPMTM system is deployed in Detroit, currently scheduled for October 2008.
“As the first full-time FM station in Michigan in 1964, we strove to be a leader among local stations in serving the black community of Detroit,” said Mr. James Dogan, General Manager, WGPR-FM. “In signing for the Arbitron PPM, we will again strive to be a leader as we harness the power of electronic measurement to enhance our programming, further build our audience and better serve the advertisers who are counting on our station to help them reach the African-American consumers in our community.”
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