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Memorex Introduces Next-Generation TravelDrive™ M-Flyer™ USB Flash Drive


Memorex,a portfolio brand of Imation Corp (NYSE: IMN), takes portable storage to new heights with its M-Flyer Pilot, the latest introduction from Memorex’s TravelDrive line of USB flash drives. As the newest addition to the Memorex family of portable storage devices, the sleek M-Flyer Pilot features a retractable USB connector, up to 4GB of capacity, security software, and ReadyBoost™ capabilities for use with Microsoft’s Windows® Vista™ operating system.

While retaining the sleek body styling of the original TravelDrive M-Flyer, as featured in TIME magazine, the next-generation M-Flyer Pilot adds a splash of color to its patented capless design and spring-loaded, retractable USB connector. Available with 2GB or 4GB of storage for photos, music and data files, this aerodynamic drive sports a silver-toned body with metallic blue or red accents, based on capacity.

Qualified as “Enhanced for ReadyBoost,” the M-Flyer Pilot is as functional as it is stylish. The ReadyBoost feature allows users of the Windows Vistaoperating system to access the M-Flyer Pilot to provide additional system memory and boost the performance of Vista PCs, without adding internal memory components. The drive is also compatible with all other Windows operating systems, as well as Mac and Linux.

The M-Flyer Pilot comes with Portable Vault USB security software from Migo Software, Inc., a leader in data portability and security software. At a retail value of $29.99, Migo’s PC-compatible Portable Vault gives the drive powerful password protection and 256-bit encryption to secure against data theft.

“We designed the M-Flyer Pilot for consumers who want a unique look for their USB flash drive. And at the same time, we know that a capless design is also highly desirable to most flash drive buyers,” said Carla Pihowich, director of marketing, Imation Consumer Division. “With its push-button USB connector, ReadyBoost capability and new security software, the M-Flyer Pilot is equal parts form and function.”

The 4GB M-Flyer Pilot boasts enough capacity to store up to 2,000 digital photos, 1,200 songs in MP3 format, 1.5 hours of DVD-quality video or 50,000 text documents, based on average file sizes.

Pricing and Availability
The Memorex M-Flyer Pilot will be available next month at major consumer electronics retailers and office super stores in the United Statesand Canada, and . Suggested retail pricing is $49.99 to $79.99, depending on capacity.

Is it live or is it Memorex?®
Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 562-653-2800, or visit the Memorex Web site at .


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