V-Twin Vineyards wine company catering to “The Harley Lifestyle”
SANTA ROSA – July, 2007
What type of wine do you drink after you park your Harley-Davidson® and unzip your leathers? Try V-Twin Zin® from V-Twin Vineyards, based in the Sonoma County, CA. Motorcycle enthusiasts - turned winemakers, rolling to success with V-Twin motorcycle themed wines selling nationwide.
“The motorcycle lifestyle is about freedom and enjoying life,” says Scott Del Fava, Brand Manager for V-Twin Vineyards. “Our 2004 V-Twin Zin®, is very smooth and drinkable - especially with your favorite grilled meat dish. After a long weekend ride - open a bottle while waiting for the grill to heat up and have a glass or two! This wine is good – damn good!”
In the last 20 years, the “outlaw biker” image associated with Harleys has been replaced by a new demographic. Most bikers are now in their 40s and 50s, with steady careers and families. What they share is a love of the finer things in life, and an interest in good food, good times … and of course, good wine.
V-Twin Vineyards also fosters an online community, the “Easy Rider Wine Club,” that allows members to post photos of their bikes, share news and information, rides and events.
“It’s not that bikers have gone soft,” says Scott Del Fava, brand manager of V-Twin Vineyards. “We’re just conspicuous consumers; we like the finer things in life. I don’t think any of us are the bad boys you’d think of when you think of hardcore motorcyclists. V-Twin Vineyards is simply producing another lifestyle product for the upscale motorcycle enthusiast.”
The V-Twin Vineyards team has decades of experience in the wine industry, and the grapes for V-Twin Zin have been carefully selected from prime vineyards in the legendary Dry Creek and Alexander Valleys.
V-Twin Zin is currently available via the company website and thru select distributors. Planned Releases include: River Run Chardonnay®, Poker Run Cabernet®, Redwood Run Zinfandel®, Toy Run Rose®, Bike Week Merlot®, – and a special Reserve V-Twin Zin® with a flaming skull on the front label. These ain’t no sissy wines! Look for a tasting room in the not-too-distant future, with good wine, a little attitude, and plenty of Harley parking out front.
Visit www.vtwinwines.com for more info on V-Twin Vineyards.
- Contact Information
- Scott Del Fava
- Brand Manager
- V-Twin Vineyards
- Contact via E-mail
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