Spotlight 29 Casino to Deploy Compudigm and Teradata to Optimize Gaming Floor and Analyze Customer Behavior
Gaming POWER Launch™ solution provides entry-level access to award-winning data visualization, reporting and customer analytics
LAS VEGAS, Nevada, and DAYTON, Ohio – Compudigm International and Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Spotlight 29 Casino will deploy Compudigm’s Gaming POWER Launch™ solution powered by a Teradata® Data Warehouse. The new solution will help Spotlight 29 Casino enhance its gaming operations, better market to customers and attract new customers.
Compudigm and Teradata business intelligence solutions can be deployed with any slot machine system and were selected following a competitive evaluation for their ability to optimize slot operations, analyze and manage customer behavior, develop marketing strategies and provide new insight into the overall profitability of the business.
Lee Weyers, vice president of sales for Compudigm, said, “Gaming POWER Launch is the perfect starter solution for any size casino. It delivers casinos with data visualization, enterprise reporting and customer segmentation capabilities, and provides flexibility to modify and expand the solution as business needs change.”
“Senior executives at Spotlight 29 Casino realized they needed analytics to drive better financial performance and a unified view of their customers to improve their customer marketing campaigns,” said Rob Berman, Teradata vice president of retail. “The Teradata Warehouse, combined with Compudigm Gaming POWER Launch, meets these needs and provides a competitive advantage. This announcement also signifies the growing presence of Teradata and Compudigm within the Native American Tribal gaming market.”
“Two important factors for Spotlight 29 Casino were, one, that Compudigm and Teradata are independent gaming solution providers, open to all manufacturers, and, two, that Compudigm offered relevant references that proved our ability to deploy valuable solutions for casinos,” said Frank Teklitz, vice president of product management and development for Compudigm.
Spotlight 29 Casino is also implementing seePOWER®Active, a solution which accesses real-time information in the Teradata Active Data Warehouse. seePOWER Active will enable Spotlight 29 Casino to use “streaming” visualizations every few minutes (combined with a historical view) to monitor and service its customers and to actively manage costs and gaming assets to optimize top- and bottom-line performance.
The combined Compudigm/Teradata solution at Spotlight 29 Casino includes the Teradata Warehouse; two Compudigm Gaming POWER Launch™ modules: Smart User and Marketing POWER; seePOWER Active (Real-time Floor/Customer Analysis), Compudigm’s seePOWER Enterprise Software Suite (Visualizer, Profiler, Visual Reporter, Layout Manager, Viewer, Navigator and Administrator); Compudigm’s Gaming Data Model; Compudigm’s Enterprise Connect interface to Bally ACSC and Bally CMS; Compudigm Software Support; Compudigm University; Teradata Customer Services; and Teradata Customer Education.
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