The AT&T National Goes High-Tech to Give Golf Fans the Ultimate Tournament Experience
Complimentary High-Tech Wireless Devices Will Enable Spectators to Follow Tournament Action
Washington, District of Columbia,-Golf fans who attend the inaugural AT&T National hosted by Tiger Woods, July 5 - 8, at Congressional Country Club, will experience some new and exclusive high-tech perks — courtesy of the tournament’s title sponsor. AT&T Inc. (NYSE: T) today announced that several fan amenities will be provided at next week’s tournament to enhance both the on- and off-course experience. These amenities include the AT&T Wireless Caddie and the AT&T Digital Clubhouse.
The AT&T Wireless Caddie. With this complimentary AT&T wireless smartphone, spectators will be able to obtain statistics, course maps, pairings, updated tournament scores and access AT&T content, games and messaging. AT&T will loan 500 devices daily (Thursday through Sunday) to AT&T National spectators. The AT&T Wireless Caddies will be available on a first-come, first-served basis at the two main tournament entrances and at the AT&T Digital Clubhouse.
The AT&T Digital Clubhouse. From this air-conditioned, high-tech venue near the 17th green, spectators can experience the true “digital lifestyle.” By integrating services and content across three screens — the PC, the TV and the wireless phone — AT&T will give fans a sneak peak at the future of convergence. Visitors can demo AT&T broadband products to watch High Definition television, check e-mail, browse the Internet or make phone calls through Voice over Internet Protocol (VOIP) connections. Those interested in improving their golf game can receive a personalized swing analysis, complete with the ability to view the full video session from the AT&T blue room portal (www.attblueroom.com). The AT&T Wireless Caddies will also be distributed from this location, and fans can purchase additional wireless services from AT&T or have a company representative check details of their AT&T accounts.
“We’re thrilled to enhance the AT&T National spectator experience through on-course wireless, broadband and television applications,” said Eric Fernandez, executive director, AT&T Sponsorships and Events. “The AT&T Wireless Caddies and the AT&T Digital Clubhouse will enable fans to see the world’s best golfers up close while tracking all of the tournament action around the course.”
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