mtvU’s Hit Series ’Meet or Delete’ Greenlighted for 2nd Season on MTV Channels Worldwide
MTV Networks’ First Worldwide Multi-Platform Show Evolves as Part of HP’s Award-Winning ’The Computer is Personal Again’ Marketing Campaign
NEW YORK,- mtvU, MTV’s 24-hour college network, in partnership with MTV: Music Television and MTV channels in 36 countries, today greenlighted the second season of “Meet or Delete,” a multi-platform reality series connecting college students with shared passions around the world. The show follows students looking to link up with one another -- be it a search for a new band member, roommate or date -- where the decision to meet is based solely on the contents of their hard drives.
“Meet or Delete” is the centerpiece of a comprehensive, worldwide media program developed in collaboration with the HP Personal Systems Group as part of its acclaimed “The Computer is Personal Again” marketing campaign. With support from MTV channels around the globe, the program delivered strong results in year one, with 65% of “Meet or Delete” viewers surveyed reporting they felt HP was more “cool,” and more than half more likely to consider buying HP products. Given the first-year success, HP has nearly doubled the size of its sponsorship for 2007 and expanded activities across MTV and mtvU’s on-air, online, wireless and on the ground properties.
The second season of “Meet or Delete” will delve deeper into exposing how we all have a lot more in common than we realize and how PCs reflect our shared connections. Building on the series’ solid first year ratings, MTV and mtvU will debut two new 30 minute specials, and mtvU will premiere four new short form episodes in the US. All six episodes will be versioned and air across MTV properties in Asia-Pacific and Europe, in addition to new seasons produced locally in each region. The show’s global online hub, http://www.MeetorDelete.com, has just re-launched with new ways for fans to play, create and connect, and is currently hosting a search for the best user- generated promo spots. The top submission from the US will be showcased on MTV and mtvU this fall, with the clip’s author also taking home a cash prize of $5,000. More details on the on-air, online and events components in each region are below.
“’Meet or Delete’ illustrates MTV’s unparalleled ability to partner with our audience on a groundbreaking show concept, and also join with an innovative sponsor to develop a custom program that delivers real business results,” said Christina Norman, President, MTV. “We feel we have only scratched the surface of this series’ global potential and we’re excited to further develop the show and our great relationship with HP in the coming months.”
“Today’s youth continue to push the pace of digital innovation, as their entertainment and technology-saturated lives have created a higher level of expectation from communications than any other generation,” said David Roman, Vice President, Personal Systems Group, HP. “The short, easy to download ’Meet or Delete’ episodes are targeted at the mode of entertainment this ’Net Generation’ craves, while clearly illustrating how HP technology is making media-rich, interactive connections to the people and world around us easier than ever.”
“There’s something very fascinating about how technology and emerging devices have come to reflect -- and connect -- the lives of college students everywhere, and the concept really connected with our audience on-air, online and on campus,” said Stephen Friedman, GM, mtvU. “We at mtvU feel privileged to be at the core of this global, digital experiment and we’re looking forward to the new, compelling stories that emerge from the second season of ’Meet or Delete.’”
Thirty six new episodes of “Meet or Delete” have been ordered across the US, Asia and Europe for the second season. The show and accompanying media will once again roll out on virtually every MTV asset: mtvU, mtvU.com, MTV, MTV.com, MTV2, MTV wireless and MTV properties worldwide. The series’ global online hub at MeetorDelete.com has been expanded and now enables users to build profiles, upload videos, photos and more. The site will continue to serve as the clearinghouse for all things “Meet or Delete,” with episodes from around the world -- including the entire first season -- unseen footage, interactive games, free music downloads, updates on previous cast members and chances to appear on the show.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.