GM and Paramount Pictures Transform Your Ride
DETROIT – General Motors today announced the “Transform Your Ride Sale,” tied to the 4 th of July holiday release of DreamWorks Pictures and Paramount Pictures’ live-action film “Transformers” from Executive Producer Steven Spielberg and Director Michael Bay, opening July 3, 2007. The “Transform Your Ride Sale” offers qualified buyers 0 percent APR for 36 months – plus $1,000 cash – on select Chevrolet, Buick, Pontiac and GMC vehicles (a list of eligible vehicles follows). The “Transform Your Ride Sale” runs June 26 through July 9, 2007.
“People who have recently switched to a GM vehicle tell us we’ve really changed their previous perceptions about our products. They love their new car or truck,” said Jim Campbell, GM’s director of Customer Relationship Management. “We’ve enhanced the value of our cars and trucks with features like OnStar, XM Radio, superior quality and the best coverage in the business with a 5 year / 100,000 mile powertrain warranty plus roadside assistance and courtesy transportation. Just look at the award-winning Chevrolet Silverado or hot HHR. The “Transform Your Ride Sale” gives everyone the opportunity to buy a new car or truck with outstanding style, great fuel economy, performance and value.”
Saturn will continue its innovative “Side by Side by Side” campaign and will be offering bonus cash on select models. Cadillac, Hummer and Saab also will continue to offer attractive deals on select models in their lineups.
The “Transform Your Ride Sale” is supported with an integrated marketing program including 30-second television spots, 60- and 30-second radio spots, print advertising, digital online advertising, Web site homepage grabs and gaming plus other activities. The television advertising, by McCann Erickson Detroit, features a variety of vehicles, including the Chevrolet Silverado and Cobalt, Buick Lucerne, Pontiac G6 and GMC Yukon. The spots incorporate actual scenes from the movie and are directed by Michael Bay (advertising fact sheet follows).
All of the “Transform Your Ride” TV spots originated in High-Definition (HD) format, starting with Super 35mm motion picture film. The visual effects and animation were also rendered in HD, and the HD versions of the final spots include a 5.1 surround sound mix.
Eligible Vehicles List
Chevrolet: 2006 and 2007 Cobalt, Monte Carlo, Impala, HHR, TrailBlazer, Tahoe, Suburban, Avalanche and 2007 900-series Silverado
Buick: 2006 and 2007 Lacrosse, Lucerne and Rainier
Pontiac : 2006 and 2007 G5, G6, Grand Prix and Torrent
GMC: Envoy, Yukon, Yukon Denali, Yukon XL, Yukon XL Denali and 2007 900-series Sierra
Note: Customers should visit their neighborhood GM dealer for complete details and offer restrictions.
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